It is clear that our friends over at Chilango, Dan and Eric, are definitely making their 'Mexican mark' in the restaurant world. June's issue of Restaurant Magazine has picked them to feature as their cover story highlighting the growth of Mexican dining.
We worked with Dan and Eric to understand the importance and power of a brand. Originally launching as Mucho Mas sales had reached a plateau of £12.5K a week but within 4 months from reopening as Chilango that figure had increased 100% to £25K. It was their point of difference, a brand big on fun that has proved successful when others have failed.
Incorporating great food, a great atmosphere and an exceptionally strong brand Chilango continues to excel and has been duly recognised by industry experts; winning Best Emerging Concept at this years Retailers' Retailer awards.
We are super pleased to have worked with the boys on establishing Chilango as the authentic Mexican dinning experience and in the words of Eric 'the sky's the limit for where it can go'!
