Fresh off the forecourt from our friends over at Diesel comes a four wheeled collaboration with the people from Fiat which sees the creation of the Fiat 500 Diesel. 10,000 of these cool little cars will get the Diesel makeover, which includes exclusive details such as Diesel branded alloys and a Diesel Denim Interior. You can customise and build your car online now at fiat.co.uk and for more information about 'i-am' and our work with Diesel, read our Diesel Case Study
