London fashion week has once again come and gone and as usual have left us all a bit excited, intrigued and to be honest a bit exhausted. The week also brought with it the launch of Autumn / Winter 2009/10 collection for 'i-am's friends over at Beyond the Valley. The launch also introduced the debut of the Beyond the Valley capsule collection in collaboration with the Broken Hearts, the party saw 500+ guests join to celebrate the launch of the upcoming collaboration. The carnival themed event complete with circus performers, drag queens, Illamasqua make-up parlour, Dermalogica skin-booths, a live performance from NYC band New Look and a special film screening from Emma. To read more about 'i-am's work with Beyond the Valley read the case study here.
