Going, Going, Gone to Bed

Our friends over at the Hoxton Hotel invited us to a most enjoyable soiree to showcase their new physical environment for the Hoxton Grille restaurant and a couple of the 'i-am' team had the pleasure of staying there recently, including myself. The hotel is certainly boutique with the rooms being a little smaller than we had imagined but it seems lovely, pristine well thought out experiences do come in small packages! Every little details was well thought through from the tongue in cheek bed cushions to the gleeming black marble wet rooms it was a real pleasure to stay. The staff couldn't do enough and we were treated to a free Pret breakfast waiting on our door handle the next day - Yum! It seems the generosity doesn't end there - If you want to sample a stay at this innovative boutique yourself they are holding one of their renowned £1 room sales! Yeah thats right £1 a room! Get online and get involved tomorrow at mid-day, rooms are limited and i am yet to bag myself one - fingers at the ready..

Posted By:
Mel

Date:
30th September 2009

Category:
Branding

Gin Gin, Bottoms Up

To really experience a taste of quintessential British curiosity visit The Horseless Carriage of Curiosities. A vehicle for showcasing the unique flavour of Hendricks Gin (infused with rose and cucumber dont you know) comes to London this weekend at the end of it's tour of the UK. Catch up with the curisity cavalcade to check out the collection containing everything from HRH's travelling playing cards to Cucumber measureometers and Stuffed birds heads - you might even get some gin. Don your top hat and tweed and head on down on Sunday  - details here.

Posted By:
Mel

Date:
30th September 2009

Category:
Experience

Dixons gets some bite

Grrrrr...At long last Dixons muscled up with an innovative brand campaign, created by M&C Saatchi, the campaign enhances their improved instore experience. Dixon has put in some man hours recently and made some serious headway, particularly in the airport retail sector. They are still pushing the brand from a price point angle but channelling this brand value in a much more effective way without brand de-valuing cut price banners. The ads must be pushing traffic to their online store as well as raising a smile. It will be interesting to see where Dixons goes next with both their Physical and Online retail offer.

Posted By:
Ben, Mel & Claire

Date:
29th September 2009

Category:
Branding

'i-am' girls get sweaty ...

3birds1mountain charity netball tournament took place in the shadow of Koko last Sunday. 11 teams competed and sweated it out in the name of 3birds1mountain challenge raising money for their 3 chosen charities - and raised over £800!

'i-am's' newest recruit Becky and 3D long timer Lauren went along to show off their undeniable skills. Muchos Ball fun was had by all, cakes were consumed en-mass and aching legs soon followed. (and our 'i-am' lovelies came 3rd. So Proud)

Get involved... 3birds1mountain

Posted By:
Lauren

Date:
29th September 2009

Category:
Experience

A load of Pollocks

Pete, James and James have channelled their inner Jackson Pollocks to create this masterwork - see if you can do better on Jackson's Site

Posted By:
Pete

Date:
29th September 2009

Category:
Experience

It's up to you - New York New York

Our sister company Beyond The Valley Insight are bringing a taste of the Big Apple across to the Big Smoke... Wish You Were Here lands in London on Saturday 3 October. Come down to the Newburgh Quarter in Carnaby and treat yourself to a genuine New York experience as 12 of the Lower East Side's hottest retailers set up pop up shops for 4 weeks.

You can visit the Big Apple Food Market in Foubert's Place just off Carnaby Street between 1 and 6pm for tasty state side treats including New York brownies and truffles, tasty ribs, corn and slaw at the Bodean's BBQ, traditional pizza, hot dogs, cream cheese bagels and every New Yorkers favourites - popcorn, apple cider, cotton candy, hog roast and salt beef. Yum.

Be the lucky Londoner to spy the Newburgh New York yellow taxi on Saturday - just quote 'Newburgh' to the taxi driver and you can blag yourself a free ride to the Newburgh Quarter.

The 2 pop up shops are located at 3 Lowndes Court and 8 Newburgh Street in the Newburgh Quarter. This is an innovative exchange event showcasing trends in fashion, accessories and lifestyle.  These environments will join the unique mix of boutiques in the area including Twenty8Twelve, Beyond The Valley and the recently opened Lomography and Barbour Heritage stores.

There are a host of free events throughout October - Start spreading the news.

Posted By:
Mel

Date:
29th September 2009

Category:
Branding

Motion SICK-ness

When I hear the phrase 'Motion Photography' I always envisage bats in flight or frogs mid-jump but there are a very innovative group of architectural photographers that have been applying this exciting medium to old London town. An exciting new exhibition SHIFT at The Gallery proves to be an enlightening experience as it showcases movement across the city from Heathrow to Westfield and up the Thames from four progressive photographers; Victoria Gibbs, Paul Grundy, Murray Scott and Martin Stewart. The exhibition is  by invitation only so you will have to move quick to get on the list. Be there. www.shiftlondon.com

Posted By:
Mel

Date:
29th September 2009

Category:
Experience

Comptoir Libanais

We are pleased to announce one of our latest projects with Comptoir Libanais, an exciting new Middle Eastern dining experience in the heart of London. Comptoir Libanais serves a fresh middle-eastern inspired menu in relaxed and stylish surroundings. Comptoir caters for a diverse range of diners with a wide menu ranging from a variety of breads, falafal and wraps to the all-encompassing mezze plates, all of this in a cool eclectic middle-eastern style environment. 'i-am' have been asked by Comptoir Libanais to help develop all aspects of the experience including; the identity and interiors of existing and future restaurants.

Posted By:
Patrick

Date:
14th September 2009

Category:
Design