
The website we have designed with Young Enterprise to showcase their new brand identity went live this afternoon. We love it - let us know what you think.

Our friends over at Nike sent us over this pic today to show how inspired they have been by coming along to the Evening with Julian Metcalfe at the future gallery on Monday....
Edamame and a Salmon Roll anyone?
Images of the evening online here, Podcast soon to follow;

We are really proud of the complete customer experience we have been creating for New India Bank - we have designed 11 sites so far with two having gone live already and more in the pipeline...we will keep you updated on the blog of the progress or contact Mel for more info;

All the 'i-am' team along with a select group of friends; clients, past clients and associates turned out in full force yesterday to witness our client, the legend that is Julian Metcalfe, founder of Pret a Manger & Itsu, chat with our friends Stephen Cheliotis, Chairman of Superbrands and Cool Brands. Julian is such a character we knew we had to give him a forum to talk about how he feels about customer experience, innovation and the future of fast food - coupled with many a laugh along the way! Images are currently being downloaded but we will have more to share soon.
Guests turned out in force with representatives from fashion to banking with Barclays, Nike, Fenchruch, Bestseller, Chilango, RBS and more in the room eager to meet Julian.
Thanks to Everyone who made the night happen and stay tuned for the next event.
If you would like to know more about our work with Julian, get on the mailing list for the podcast or our event list contact Mel - mel@i-amonline.com, 0207 613 4114.

Saw this at the weekend and really enjoyed it. UVA were commissioned by Virgin Media to create 'an immersive light installation celebrating 10 years of broadband in the UK'. It comprises a series of laser-based experimental light works which flow through the labyrinthine spaces of the Bargehouse, the four-storey ex-warehouse on London's South Bank.

You would think that in such stunning surroundings as the Austrian Alps, the desire to play euro pop at an unnecessarily loud level at every piste side café would be one that over time has lessened. It appears not. However after blasting down a black run with your legs shaking under you, sipping your 'skiwasser' and eating your 'pancake soup', the euro pop is strangely welcoming. Odd what emotions certain scenarios provoke!

My lasting memories of New Zealand will be the shear space available and the natural beauty of the place. With a population of less than 5 million it is like the best bits of The lake District and the Scottish Highlands all rolled together and amplified by 10. Massive skies, breathtaking lakes and endless beaches all there to enjoy with nobody around to spoil the view.
Experience wise traveling with 3 young children throws up all sorts of challenges. Flying with Singapore Airlines was a master class in customer service and personal attention. We were ushered to the front of queues, helped with luggage, toys and special meals for the kids and generally cared for with a smile at all times. Imagine the opposite of Easy Jet and all on just economy tickets.
Traveling around in a Camper Van meant our experiences were mostly rural but it was refreshingly different to see that even in the larger towns the individual and independents are wining the war against the big corporate brands we are so used to seeing in the UK. From coffee shops to restaurants the level of personal service was excellent, informal and always with a smile. Far removed from the rushed conveyor belt feeling that is all to often the case in London

Star Wars Uncut is a website where the first movie (Star Wars: A New Hope) has been split up in to 15 second segments, allowing users to claim up to three clips and reinterpret them. The finished result has now been stitched together to recreate the original movie shot for shot. Hundreds of 15 second scenes were put back together to create the film.
You can see one of the finished clips here...