It is clear that our friends over at Chilango, Dan and Eric, are definitely making their 'Mexican mark' in the restaurant world. June's issue of Restaurant Magazine has picked them to feature as their cover story highlighting the growth of Mexican dining.
We worked with Dan and Eric to understand the importance and power of a brand. Originally launching as Mucho Mas sales had reached a plateau of £12.5K a week but within 4 months from reopening as Chilango that figure had increased 100% to £25K. It was their point of difference, a brand big on fun that has proved successful when others have failed.
Incorporating great food, a great atmosphere and an exceptionally strong brand Chilango continues to excel and has been duly recognised by industry experts; winning Best Emerging Concept at this years Retailers' Retailer awards.
We are super pleased to have worked with the boys on establishing Chilango as the authentic Mexican dinning experience and in the words of Eric 'the sky's the limit for where it can go'!
My first time at such a historic event proved to be a fun filled day of Champers, Pimms, Fillies, Fascinators and Finery. Lets be honest- I wasn't really there for serious betting, more for a fantastic excuse to wear a ridiculously over sized hat and a chance to people watch to my hearts content!
I must admit that I felt myself doing a “My fair lady” (yelling and screaming uncontrollably whilst watching the nail biting races)- needless to say that I lost on all three races that I placed bets on! I clearly haven't got betting down to a 'T' as I tend not to look at the odds/jockey/and horse and opt for a more risky strategy by picking out the horse with the most amusing name!
Aside from leaving the day a few quid lighter- I would really recommend the experience at least once in your life, as it's a chance to get all 'Upper class' British for a day and enjoy an insight into 'how the other half live'!
The Guys at Bistrotheque, famed for creating the most luxurious and unique pop-up dining experiences in London Town, have teamed up with the guys at Westfield Stratford to deliver one of the most unique concepts. Studio East Dining will open from the 16th June to 14th July 9 (3 weeks only). You can dine atop the 1.9million sq ft shopping centre overlooking not only the olympic park but also the skyline of London. The temporary structure has been created by award winning architects Carmody Groarke. The menu is pricey costing £75 a head but with dishes on the menu such as Dorset Crab, Endive and Grapefruit salad and Poached Chicken with Taragon and Watercress it might just be worth it....
Book quick if you want in....
http://www.studioeastdining.com/
