Why did the world suddenly move to Facebook? Was it because of the sexy Logo or the social networking features? NO - it was for one reason only - It's brand promise - Facebook suddenly re-assured everyone that social networking was not only a great life tool but that is was SAFE and could be TRUSTED. Things that had never been proven or even promised by it predecessors - MYSPACE and the like. With Facebook revoking it's previous privacy settings and making all of our info accessible to all and sundry on the web - simply so that Facebook can create more page views and ultimately greater advertising revenues - have they gone a step too far and tarnished the very value that drew the world to them in the first place? Time will only tell......
