I did it, i did it! I only went and got one...
I'm a sucker for a beautiful little boutque Hotel - I have been a big fan of the Hoxton Hotel and Grille since it opened in 2006 filling a vital gap in the shoreditch accomodation market back then. I have had the pleasure of staying once before and the rooms are impressive, brilliantly designed with every little detail though about and personal touches abound (if a little touch compact). As you can imagine i have become a great fan of their £1 room sales. What an ingenious idea as a viral campaign! At least a couple of times a year - across their quietest periods - the brains behind the Hoxton Hotel offer 500 rooms for a £1 and then additional rooms at £29 a pop for the night!
Around 5000 people log on (inclusive of most people i know!) to watch the yellow and grey countdown clock and then click for all their worth to get one of these bargain rooms! The press go mental for it and i see it announced everywhere online and the Hoxton fill all of their rooms over a period when most hotels lay dormant. What a great investment into building awareness, databases and smiley faces.
I will thoroughly enjoy my stay at the Hoxton in March and love it all the more knowing i paid a princely sum of £1 for the pleasure!...Thanks Hoxton!
