On the last Tuesday of every month YEM in Istanbul organises an evening associated with thinking ‘green’.
Last month YEM’s conference was about the ‘Green Network’ and ‘i-am’ were able to present to the attendees how we believe a great customer experience can be achieved through eco-friendly thinking and design.
Pete from our London office spoke about the UK's greenest bank the Co-operative Bank. He spoke of how specific design details such as using eco-friendly light bulbs, plumen, enhanced the brands association with thinking green without jeopardising design. Emre from Istanbul spoke about Turkish bank Garanti where their brand identity is associated with ‘living green’.
If you missed it, or want to learn more, check out the video link here:
