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- An evening with Julian Metcalfe -
Julian has taught us a lot about what makes a great customer experience. Watch out exclusive evening with Julian Metcalfe: video link in article below


- i-am beyond -
We have got some exciting newsabout a new addition to the i-am group


- UKFT -
Find out what our interior design team are doing for UKFT over in their new Queens Square office.

grass
i-am beyond


We wanted to let you know about a new company in the 'i-am' group. 'i-am' Beyond is a fully integrated part of our Brand Experience service, specialising in brand awareness and brand advocacy. The new division is led by Jo Jackson, co-founder of Beyond the Valley the award-winning boutique for new designers in London. So far the team have been creating transatlantic pop-up stores, launch events, retail strategies and buzz marketing campaigns that get brands talked about. 'i-am' Beyond clients range from Nokia and Ben Sherman to Courvoisier and Carnaby's Newburgh Quarter. Stay tuned for our first newsletter due out late July....



news flash
UK Fashon Textile

We are really excited to announce that we are working with the UK Fashion and Textile Association on their complete branded office experience.

The UK Fashion and Textile Association 'sits at the core of the market, working ceaselessly for the benefit of fashion, clothing and knitting businesses across the UK'.

UKFT guides and advises its members on all the essential aspects of running a business and supplying clothing and knitwear to the global marketplace. Through its export division, UKFT Exports, it gives help and advice on how to achieve sales in overseas markets.

We will Keep you posted when the work goes live...

noma


Following the news at the Top 50 world restaurant awards on Monday night we are all keen to try the delights on offer at the restaurant that managed to snatch away El Bulli's golden crown. Noma is a humble two Michelin star restaurant located in located on the ground floor of a newly renovated warehouse in the Christianshavn section of Copenhagen. The restaurant has become renowned for its reinvention and interpretation of the Nordic Cuisine...once the post-apocalyptic dust has settled we are on the next flight out..

Noma
Strandgade 93
1401 Copenhagen K

julian metcalfe

All the 'i-am' team along with a select group of friends; clients, past clients and associates turned out in full force yesterday to witness our client, the legend that is Julian Metcalfe, founder of Pret a Manger & Itsu, chat with our friends Stephen Cheliotis, Chairman of Superbrands and Cool Brands. Julian is such a character we knew we had to give him a forum to talk about how he feels about customer experience, innovation and the future of fast food - coupled with many a laugh along the way! Images are currently being downloaded but we will have more to share soon.

Guests turned out in force with representatives from fashion to banking with Barclays, Nike, Fenchurch, Bestseller, Chilango, RBS and more in the room eager to meet Julian.

Thanks to Everyone who made the night happen and stay tuned for the next event.
Check out our (slightly amateur) video of the evening





Evening with Julian Metcalfe
Soho House Berlin


We at 'i-am' are big fans of the Soho house group and the levels they go to to create uniquely designed private members clubs around the globe. A new baby of the group has been born - Soho House Berlin. The members club and 40 bedroom boutique hotel will open in May 2010. Located in Berlin Mitte, the late-Bauhaus structure is a listed building with a distinct symmetrical facade and remarkable history. Soho House Berlin will also feature a Cecconi's restaurant, opening in July 2010.


Soho House Berlin
Torstraße 1
10119 Berlin
Germany

Bar Pepito


The people behind Camino have brought us London's first sexy little sherry bar in the form of 'Bar Pepito'. We love this new and authentically rustic Andalsuian hot spot has just opened in a tucked away cobbled courtyard of Kingscross showcasing some of the finest sherry in town.

The bar interior is an authentic mix of exposed brick, tables shaped from sherry casks and Spanish wine racks adorning the walls making for a very intimate drinking experience. And if that's not enough to convince you that sherry is not just for Christmas or Dot Cotton's Sunday night tipple they also offer an exciting array of authentic tapas-style food including olives, chorizos and all things Spanish to accompany your sherry experience.

The bar has also managed to bag Dick Bradsell - the original mixologist. He is temporarily working his wonder down in the members basement bar whipping up some delicious cocktails. Bar Pepito has defiantly shown us that sherry is for life, not just for christmas...


Bar Pepito
Varnishers Yard,
The Regent Quarter, King's Cross,
N1 9DF

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