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mi adidas gives everyone the opportunity to custom design the look and performance of your favourite footwear to your own personal specs. ‘i-am’ were asked to create a unique brand language and in-store experience to help communicate the unique benefits of mi adidas. ‘i-am’ have been working in close partnership with adidas to develop a clear brand communication strategy and new mi adidas visual language.

The launch of the new mi adidas brand language and in-store experience heralds a new concept that builds a higher level of relationship between the consumer and adidas. We are working closely in partnership with the sportswear giant in line with their ongoing development programme. www.adidas.co.uk

We are pleased to announce one of our latest projects with Comptoir Libanais, an exciting new Middle Eastern dining experience in the heart of London. Comptoir Libanais serves a fresh middle-eastern inspired menu in relaxed and stylish surroundings. Comptoir caters for a diverse range of diners with a wide menu ranging from a variety of breads, falafal and wraps to the all-encompassing mezze plates, all of this in a cool eclectic middle-eastern style environment. 'i-am' have been asked by Comptoir Libanais to help develop all aspects of the experience including; the identity and interiors of existing and future restaurants. For more information on 'i-am' and our work in the food industry please visit our website here.

Big thanks to our friends over at X2 magazine for tipping us off about this little diamond in the rough. The Roughluxe Hotel is hidden amongst the endless B&B's that are taking over Kings Cross. The hotel is as its name suggests so forget what you thought you knew about luxury hotels. The creator of the hotel, Rabih Hage, says: "Perfection doesn't mean beauty. That's not important. What makes a place great to stay is the location, the welcome you get and how well you are looked after". We love the edgy interiors twinned with some signature design peices to create a great boutique experience this delivers to every class of visitor. www.roughluxe.co.uk

New India Bank have a clear vision - to become the undisputed number one co-operative bank in India by extending its reach to meet the ever growing needs of India’s numerous small and medium scale entrepreneurs. ‘i-am’ have been asked to look at every aspect of the business including brand image and culture, visual identity, environments, branch communications, the role of branch staff, its products and services as well as online banking presence.  

Working closely with a very ambitious and willing Board, ‘i-am’ proposed a radical shakeup of the business that has touched every aspect of the banks workings and functionality. The new identity is both ultra modern and corporate yet retains a sense of adventure and optimism. The functionality of the branches now place the customer and their needs at the heart of the banks operations.

New India Bank have now started the transformation of their whole estate and are building a new service focused culture with initial work having started on three new branches in central Mumbai.

New India Bank's willing and open-mindedness have been instrumental in bringing to life a banking experience that all their competitors will now have to benchmark against.