Armani

A classic example of delivering the absolute essence of a brand in three dimensional format, combined with the toughest rigours of unforgiving, ultra-competitive retail functionality.

The Brief:

To design a range of concession retail formats, in a range of host locations, for Giorgio Armani cosmetics or fragrances, or both. To understand the principles of the Giorgio Armani brand and apply these to a level of fine detail individually according to the unique peculiarities of each scenario.

The Solution:

Working closely with the team at L'Oreal, 'i-am' developed a set of distinctive visual elements and design language to reflect the qualities of the Giorgio Armani brand. 'i-am' visualised solutions for each location, detailed these for construction and implemented them.

The Result:

The work has enabled Giorgio Armani to establish its position at the prestige end of cosmetics and fragrance sector and to deliver strong sales performance. Through the strength of their simple distinctive design the sites stand out among the confusion of department store beauty halls.