Avea

Avea is a leading GSM operator in Turkey that serves to 12 million subscribers in its 700 stores. We worked with Avea to re-design their stores and create an environment where the customers can experience the brand values.

The Brief:

Avea wanted to familiarize its customers to the values it added to the mobile communication world, one of the fundamentals of our times.

The Solution:

We set off from the value the mobile communication adds to life; focused on how the communication language differentiates the lifestyles and we designed the Avea stores by combining these different lifestyles with the values of Avea. We reflected Avea’s young, dynamic and innovative character to the differentiating zones in the store and the colour palette. Focusing on the customers, we created stores highlighting the importance of the customer in Avea world. We identified the role of the staffl as well as the architectural and graphic language.

The Result:

Strengthening customer experience, the design became the expression of the new Avea brand identity and Avea decided to implement the new design to all service points.