Finansbank

Serving since 1987, Finansbank now meets its customers in its 500 branches. The bank emphasizes that it is even “closer” to its customers and it gets stronger while it adds value to its customers’ savings.

The Brief:

Finansbank wanted its customers to know more about its structure with young and professional bankers and it wanted to transmit the message, “We get stronger, together”, via its branches.

The Solution:

We were very careful about implementing the strong values, cumulated since the foundation of the bank, to the branches. We emphasized the concepts of unity and profit. We tried to break down the cold attitude of banking and created a place where the customers could feel cosier, livelier and more secure. Supporting this architectural form by all the graphic elements and the visuals we chose, we tried to highlight that Finansbank is a partner who cooperates with us any time in our lives.

The Result:

The new concept is firstly realized in İstanbul-Şaşkınbakkal and Mecidiyeköy and it is planned to be implemented in further branches.