Firetrap

Considered to be one of the edgier fashion brands in the UK, Firetrap are continuously looking to stay ahead in terms of creativity, credibility and brand experience..

The Brief:

‘i-am’ were engaged to update the look and feel of the Covent Garden and Leeds stores with a creative take on ‘wrath’ from Firetrap’s long-term ‘Seven Deadly Sins’ media and marketing campaign.

The Solution:

An edgy dark humour was brought to the experience through the conjouring and manifestation of a bizarre haunted forest populated with sinister pagan characters. Arrgghhhhhh!

The Result:

The eye-catching, much talked about window schemes and in-store treatments brought back the lost art of retail display, and had a dramatic positive impact on footfall and sales.