Strutt & Parker
Strutt & Parker is one of the largest independent property partnerships in the UK with a network of over 45 offices throughout England and Scotland. Established in 1885, the business provides professional support on all matters relating to land and property. ‘i-am’ Associates have designed a new flagship branch for prestige estate agents Strutt & Parker on Fulham Road, London. The eye-catching, contemporary and quirky design will set the benchmark for future refurbishments and new sites.
The Brief:
‘i-am’ aimed to create a branch that would embody ‘Partnership,’ a key theme for the Strutt and Parker brand, as well as provide a more positive visitor and staff experience, and challenge general preconceptions about estate agents. Strutt & Parker, despite its deep-rooted history, was keen to embrace change and arrest attention through unexpected concepts.
The Solution:
‘i-am’ took inspiration from the brand’s British national heritage, coming together in recent years with a network of London offices. The resulting play on ‘partnerships’, juxtaposes urban and rural, old and new with an injection of British tongue-in-cheek wit.
The quintessentially British theme is expressed in details such as ‘Jeeves and Wooster’ bowler/top hat light fittings, while the exterior etchings, including an MGA classic car and wellington boots, are followed through in similar style inside, complementing mural-scale photography of a London taxi and a Pashley’s bike in a beautiful country landscape.
The Result:
Simon Rose, Manager of Strutt & Parker 140 Fulham Road commented that ‘The customer response has been fantastic, with visitors commenting on how inviting and attractive the branch looks. All the staff love working in the relaxed environment that ‘i-am’ have created for us.’
