Thomas Lyte

Thomas Lyte is ‘English for Luxury’, a modern brand with a strong English heritage, inspired by the ethical principles of the Arts & Crafts movement and capturing the free-thinking spark of innovation in English artists from the 60s through to the present day. These ideas have led to a brand which definitively encapsulates the English spirit in the creation of unique and distinctive luxury accessories.

The Brief:

Thomas Lyte wanted to create a retail experience that epitomised luxury, quality and excellence. From their exacting brief it was for our designers to translate their philosophy and personality into a rich visual expression and retail experience. Their new flagship store is located in the historical Burlington Arcade, in the heart of Mayfair. A superb and appropriate location amongst London's finest luxury brands.

The Solution:

‘i-am’ wanted to demonstrate the concept of craftsmanship and luxury which lies at the heart of Thomas Lyte’s brand values. Every detail of the product design was considered in the detail of the furniture and interior decoration. The windows feature silver salvers produced by Thomas Lyte to create a unique eye catching display and photography and imagery reference the Thomas Lyte design cues. Due to the age, size and configuration of the store there were constant design challenges that had to be sympathetically resolved.

The Result:

The Flagship store represents the tangible face of the Thomas Lyte personality thus creating a suitable foil worthy for its crafted luxury products. The store represents a key stepping stone in the luxury retail brand strategy and from current results, is well placed for the future. ‘From independent research on 200 luxury goods businesses Thomas Lyte last year recorded a 17 per cent above average gross profit to the industry’ says Kevin Baker, Thomas Lyte, Founder.