
Last week some of the graphics team here at i-am went to Glug London, a regular event with talks from some fantastic designers and illustrators. The digital fountain by Jason Bruges Studio really caught my eye. If you've shopped in Westfield you may have seen it towering at 12m high and built of LCD screens. To create the realistic flow of 'water' they took a 3D scan of a water fountain in their studio and programmed it so there is a continual flow and the effect is stunning. However, with a price tag of a cool £2 million it's unlikely i-am will be commissioning work for them any time soon!

Its open, our new completed restaurant design!
We are so delighted with the results and we hope that you get down there soon.
The Beyond team put together a fantastic launch strategy creating a lot of noise cycling around London handing out promotional chopsticks and fortune cookies.
The queues were out the door for lunch and with lots more promo events in the pipeline make sure you visit the East Street website for offers and news!
Hope to see you there

Come say hi to us at Drapers Fashion Summit 2011... we will be on hand to help your brand grow in our little 'i-am' garden.

We love this place. They must do something rather special when creating their Katsu curry. It's crazy good. Reserved just for Friday's of course. Hail the Japanese Canteen

Just can't seem to ignore the subtle beauty of Aesop's stores. This new standalone in Ginza, Japan makes use of traditional red brick to evoke the brands natural, earthy values.

The 'i-am' itchy lip squadron have officially signed up to Movember this year.
We currently have five flying aces in the team but would welcome any other interested parties that are connected to 'i-am' with open arms.
If you are unfamiliar with the Movember movement and the great work they doing with The Prostate Cancer Charity and The Institute of Cancer Research you can read more here:
http://uk.movember.com/?home
and to sponsor the 'i-am' associates team - use the link below:
http://uk.movember.com/mospace/1805424/
We thank you for your kind support.

Here are the latest shots of our completed Strutt & Parker branch in Notting Hill Gate, London.
This branch forms part of our roll out for the new Strutt & Parker brand identity and physical environment.

Naturally we love this; black, yellow, simplicity.
Perfect

The winner of a new Pylon Design that will shape Britain's landscape has been announced..... Danish engineering firm Bystrup beat 250 rivals to win the Royal Institute of British Architects contest.
Their 'T-Shaped' Pylon is stunningly simple and ticked all the boxes for design quality, functionality, and technical viability.
I-am excited to see the first ones powered up!

What would you do if you weren't afraid?