
I need to use my whole brain for this latest craze which has hit the i-am studio! We have found Sporcle (http://www.sporcle.com/) and are avidly pitching ourselves against one another in an epic battle of brain tests and general knowledge.
There may be a few fights breaking out over who is winning! Get testing....
And let us know how you get on!

After reading an article in Monday nights Evening Standard it really got me thinking about the relationship between Influence and Power.
The article was discussing the issues surrounding social media and the growth of the Twitter ?community. It raised the issue of what does it really mean to have 100,000 followers compared to 150? Does this mean you have more power or more influence? An exciting experiment is taking place to test this. Titled the Influence Project you have to sign up and are then given a link to a magazine, you send this link out to your network and the more people that click on the link, the greater your influence.
I think this a fascinating experiment. We are in an age where social media commands so much of how we communicate with, not only friends, but clients too. Does this then mean we exert enough power to influence business decisions?
I am pretty intrigued myself to sign up and see just how powerful I am, not sure what the outcome will be, I'll let you know how I get on! To join in yourself just click on the link below:
http://influenceproject.fastcompany.com/

On one of the hottest weekends so far, 30 Poly Netball girls travelled down to Bournemouth to play in the fiercely contested Bournemouth tournament.
After 13 years of trying to win, you could say we were up for it! The 1st team we're progressing well, losing only 1 game out of 8 on the first day and upon entry to the second day were placed 2nd. We thrashed our way to the semi finals where an exhausting match took us into the final and pitched us against the team we had lost to the previous day. By a lot. By half time were leading by 2 goals. I don't think any of us have ever played so hard in our lives and our supporters have never cheered so hard, Crystal Palace gained on us but in the end we hung on and won by 1!
Well done girls. We prove that bright colours can be the winning formula!!

When my friend asked me to help her out by 'filling in' for one of the spots on The Asics British 10km run, I was more than happy to oblige. I do quite a bit of running already so was prepared for the race. What I wasn't prepared for was the sheer volume of people who were taking part.
To celebrate its 10th year The British 10km included 30,000 runners! I have taken part in many races before but never with this many runners. It was an amazing atmosphere and certainly made the nerves kick in. After waiting a further 15mins from the initial start of the race we finally crossed the start line and headed on a 10km route around the wonderful city of London.
With spectators lining the route the whole way the experience was amazing and so unexpected. There is nothing like a great scenic run and with the city of London as the backdrop; this scenic run was truly amazing.
All in all a fantastic experience. I would recommend it to anyone, not only if you are looking for a challenge but this is a super way to spend your Sunday!

It is great to see our interior design director, Pete Champion featuring in this months Propertydrum magazine talking about our work with Douglas & Gordon. We have long been passionate about the power of interior design and the influence it can have on a business. We believe that through great branding and innovative design an agency can propel itself to the top of the market.
We know that through effective design we can challenge people's misconceptions of how Estate Agents function. They are seen as imposing places where people lurk behind desks, tapping away at their computers and are completely unapproachable. We will alter the design so they become warm and inviting environments all of which help create a great customer experience. It is then through the creation of these great experiences that an agency will undoubtedly increase footfall and sales.
We are so excited with the work we have created with D&G and thank them for their input in allowing us to create these bespoke customer focused environments.
If you have any questions or would like to talk more about the other projects we have completed please within this industry please contact me on claireevans@I-amonline.com

I decided to be the best big sister in the world and take my cricket obsessed brother to the final ODI between Australia and England at Lords...and wow, am I glad I did.
I like cricket. Which helps. The atmosphere was electric, but chilled, everyone was smiling and even better, the cricket being played was fantastic.
I'm not a big football fan and in this time of world cup madness a day spent watching cricket, drinking cider and soaking up some sun was a rather lovely alternative, especially as the England cricketers are doing so much better than their footballing counterparts.
And Stuart Broad... well that makes anything worthwhile!

It is clear that our friends over at Chilango, Dan and Eric, are definitely making their 'Mexican mark' in the restaurant world. June's issue of Restaurant Magazine has picked them to feature as their cover story highlighting the growth of Mexican dining.
We worked with Dan and Eric to understand the importance and power of a brand. Originally launching as Mucho Mas sales had reached a plateau of £12.5K a week but within 4 months from reopening as Chilango that figure had increased 100% to £25K. It was their point of difference, a brand big on fun that has proved successful when others have failed.
Incorporating great food, a great atmosphere and an exceptionally strong brand Chilango continues to excel and has been duly recognised by industry experts; winning Best Emerging Concept at this years Retailers' Retailer awards.
We are super pleased to have worked with the boys on establishing Chilango as the authentic Mexican dinning experience and in the words of Eric 'the sky's the limit for where it can go'!

My first time at such a historic event proved to be a fun filled day of Champers, Pimms, Fillies, Fascinators and Finery. Lets be honest- I wasn't really there for serious betting, more for a fantastic excuse to wear a ridiculously over sized hat and a chance to people watch to my hearts content!
I must admit that I felt myself doing a “My fair lady” (yelling and screaming uncontrollably whilst watching the nail biting races)- needless to say that I lost on all three races that I placed bets on! I clearly haven't got betting down to a 'T' as I tend not to look at the odds/jockey/and horse and opt for a more risky strategy by picking out the horse with the most amusing name!
Aside from leaving the day a few quid lighter- I would really recommend the experience at least once in your life, as it's a chance to get all 'Upper class' British for a day and enjoy an insight into 'how the other half live'!

The Guys at Bistrotheque, famed for creating the most luxurious and unique pop-up dining experiences in London Town, have teamed up with the guys at Westfield Stratford to deliver one of the most unique concepts. Studio East Dining will open from the 16th June to 14th July 9 (3 weeks only). You can dine atop the 1.9million sq ft shopping centre overlooking not only the olympic park but also the skyline of London. The temporary structure has been created by award winning architects Carmody Groarke. The menu is pricey costing £75 a head but with dishes on the menu such as Dorset Crab, Endive and Grapefruit salad and Poached Chicken with Taragon and Watercress it might just be worth it....
Book quick if you want in....
http://www.studioeastdining.com/

Jon Burgerman and Ustwo™ launch Inkstrumental™
After almost a year in the making, working with the world famous artist Jon Burgerman - Ustwo™ finally announces the launch of the already infamous Inkstrumental™.
The app lets you make and share crazy music with your friends. You can choose from a vast array of characters, each with their own weird sound that when tapped, is automatically played, recorded and added to the wonky, hypnotic, rolling beats.
Our friends over at Ustwo are holding the launch do over at the Apple store on Regent Street tomorrow night - be there or be square and music-less...