Our Capabilities


Enriching experiences are grounded in understanding human behaviour. Our knowledge of motivations & needs informs every part of our work.

Primary Research

We establish what’s most important to potential consumers and brand stakeholders by gathering primary research through interviews and surveys. Together with in-depth market and competitor insight, we meticulously craft a comprehensive picture of the consumer landscape, enabling informed strategic decisions and impactful innovations.

Contextual Enquiry

By employing methodologies such as contextual enquiry, co-design workshops, and diary studies, we enrich our understanding of authentic user behaviour, fostering innovative solutions and enhanced user experiences.

User Journey Mapping

Our unique processes for user journey mapping leverage storytelling and detailed research to choreograph both user and customer insight, shaping functional and emotional experiences within spaces, digital products, and services.