Telcom/Electrical
'i-am' have created new customer experiences throughout the electronics retail sector. Our work includes store design, interior design, brand naming, brand strategy, brand identity, brand design and employee engagement.
Innovative Store Design and Customer Experiences
Our brand consultants give advice on their brand strategy and brand positioning, our graphic designers help with logo design, visual identity design and brand application while our interior design team and People and Culture team make the customer experience come to life.
Selecting an electronics product can still be a significant outlay and a stressful experience. We have worked with many leading names in the sector: We have worked for The Carphone Warehouse on improving their experience, store design, brand communications and sales process to help regain the customer champion positioning they had in the 90s.
We worked with Bimeks in Turkey as international design consultants, brand consultants and as a design agency to advise across the whole experience from the physical store design through to every stage of the customer journey. In all cases our work considers the full cross-channel customer journey that has become the reality within electronics retail.
Comet in the UK commissioned us to help with their brand communications and in-store communications. While at T-Mobile our People and Culture director developed innovative and highly successful approaches to performance improvement and employee engagement.
