Fashion Brand Consultancy, Retail Strategy and Interior Design
The Customer Experience is vital in fashion retail design as much, if not more than in any other industry. Whether it's the store design, Fashion brand positioning, product adjacencies, merchandising strategy, brand communications or employee engagement we understand the importance of creating, promoting and retaining a differentiated and memorable customer experience.
From Store Design and Merchandising Strategy to Brand Identity and Brand Design
'i-am' have created new customer experiences throughout the retail sector with innovative and fresh new thinking for the largest and the smallest, for the most respected and the least well-known. Our work includes store design, retail brand naming, retail brand strategy, retail brand identity, brand design and employee engagement.
Sectors have included high street fashion and designer brand, airport retail design and shopping centre design, right through to the full service for start up boutiques and owner-operated businesses.
Customer Experience...
Our brand consultants give advice on their brand strategy and brand positioning, our graphic designers help with logo design, visual identity design and catalogue design while our interior design team make the customer experience come to life.
We work with many names in the fashion industry...
We have been working with Ben Sherman to advise on Brand Strategy, Brand Positioning and Brand naming and helping to increase the relevance of the brand to women.
Adidas commissioned us to create new brand design, merchandising strategy and brochure design for their personalised sub-brand: Mi-adidas. This had to be incorporated into their latest store design and catalogue design.
We have helped French Connection to consider life beyond FCUK. Our thinking incorporated a full brand review, brand strategy, brand naming and promotion design for this wonderful UK fashion brand.
New Look has established itself as a credible and successful fashion retailer for women. The business came to us to help improve their selling to men. Our approach embraced brand positioning, merchandising strategy, environmental graphics and window promotion design.
Svetski is a highly successful Russian footwear retailer and shoe brand. They were looking for an international design agency that understood the Russian market and could bring in new design thinking from elsewhere. 'i-am' have advised Svetski on brand identity, shoe store design, packaging design and brand naming.