Our people inspired approach helps us to design remarkable brand experiences that change the way people think, feel and behave.

Design Research

Enriching experiences are grounded in understanding human behaviour. Our knowledge of motivations & needs informs every part of our work.

Primary Research

We establish what’s most important to potential consumers and brand stakeholders by gathering primary data through primary research, interviews and surveys.

Contextual Enquiry

By employing methodologies such as contextual enquiry, co-design workshops and diary studies, we enrich our understanding of authentic user behaviour.

User Journey Mapping

Our unique processes for user journey mapping use storytelling and detailed research to choreograph people’s functional and emotional experiences within spaces, digital products & services.

Creative strategy

The reason a brand exists is as important as how it’s expressed. Our creativity has intelligent, informed thinking at its heart.

Design Strategy

By combining design research and trend insight, we create the design strategy, with key principles to define engaging and effective brand journeys and experiences.

Idea Generation

By using powerful creative thinking techniques such as “lotus blossom”, “brainwriting” and “reverse thinking” we generate ideas with new approaches to challenges and opportunities.

Customer Engagement Strategy

Deliverability is key. That’s why we create a customer engagement strategy structured to align initiatives with business impact and technical capabilities.

Interior Architecture

Physical experiences are the ultimate manifestation of any brand. The best of them transform, enhance and inspire.

Customer Experience Design

We are experts at defining different types of spaces where we connect the brand's customer experience design based on insights and people's daily lives.

Commercial Interior Design

As the most immersive brand experience, we design all kinds of commercial interior design that facilitate ideal customer journeys and lift the spirit.

Brand Experience Design

Buildings are the ultimate brand icon. We integrate great architectural statements with brand experience design.

UX & UI Design

In a digital first world, on-line experiences are the make-or-break of brand touch points. Our human centric solutions are driven by in depth insight.

User Experience Design

By turning our research data into effective user flows and wireframes we engage with people on a functional and emotional level.

User Interface Design

We deliver visual impact through a comprehensive design system to be evolved and sustained into the future.

Usability Testing

Using prototypes, we conduct UX testing ensuring the intended impacts are achieved ahead of final development and launch.

Brand Design

Brands are built on creating emotional connections between people and propositions. Our structured, collaborative processes are designed to do exactly that.

Strategy & Positioning

Our insight-led methodologies define critical value propositions and founding principles enabling brands to be relevant and distinctive.

Brand Creation

We define a compelling brand story, from the very essence and name generation to full brand identity. Expressing your unique story as a memorable and evocative brand.

Application & Activation

We translate distinctive identities across brand touch points, creating moments of joy and connection with consumers leading to enhanced business performance.

How we do it
User Centred design process

Design has the power to ensure truly exceptional presences which look great, work well, and inspire. But only if it is oriented around deep insight into the specific functional and emotional needs of the target audience. We have put this principle at the heart of every project we do, developing unique tools and methods to make it happen effectively and swiftly.


We are highly attuned to the changes happening around us: The context within which we work is in constant flux. So, we study, interpret and use our insights into the dynamic landscape of people’s lives to influence our work, ensuring its relevance alongside its distinctiveness in standing out from the pack.