Primary User Research and Analysis
User / Customer Insight
UI and UX Design
Increased Booking Conversion Rates
Responsive Pages Design
1-to-1 User Interviews & 2 Focus Groups
Following a detailed research and system analysis stage we identified 5 proto personas based on the ‘foodie connoisseur’ and ‘experience embracer’ guest profiles. 24 participants were then interviewed from all around England, representing existing and future customers in order to understand and uncover-- guests wants and needs.
Following the definition of our digital experience objectives such as ‘Make it easier for people to check the menus’ and ‘Convince people that the food is of the upmost quality’, we used a lotus blossom ideation method to generate ideas for tech and content on the website. These ideas were collaboratively reviewed and prioritised alongside the cote team to determine a key feature set.
User Flows & Wireframes
User flows were designed for each persona, and for each dining out occasion, for both the planning stage and the experience stage. Through this in-depth perspective, we ensured that the functional and emotional needs of our target audience were met by the design.
User Testing & Focus Groups
A prototype of the website was tested for both usability and appeal using a combination of one-to-one user testing sessions and focus groups. This enabled the designs and content to be refined prior to moving into the development and content creation stages.
Experience-led Content Creation
We were responsible for bringing to life the home page experience-led video, in collaboration with videographer Toby Mitchell. Our role involved sourcing the production team, model casting, day coordination, and art direction scene planning. It took place on a one-day shoot where scenes for breakfast, lunch and dinner were captured.
Grab and Go Explore.
Celebrating Super Fast Pizza.
Chop It Like It’s Hot.
Human + Nature = Inspiration
A Thoroughly Modern Mediterranean.
From Finger Lickin’ Good to Finger Lickin’ Great.
Stay Like a Local.
Harnessing the Power of Man and Nature.
Disrupting the Ice-Cream World.