Brand Positioning and Proposition
Branded Experience and Interior Design
Best Hotel Design Nominee
Travellers Choice Winner
Best Restaurant Design Nominee
We undertook a collaborative workshop with the Center Hotels team in Iceland to structure and inform the design strategy for the new restaurant. One of the clear priorities became targeting the locals to create a destination hangout, despite being located in one of their new hotels. A guest journey workshop identifies key moments in the experience, defining what we want our guests to think, feel and do at each key stage.
The concept of ‘Man vs. Nature’ was first explored through moodboarding and initial sketches, visually realising a tactile and sensory eating experience with strong links to food provenance and cooking methods. These early ideas were then progressed into full computer renders which brought to life all of the key moments within the guest journey and experience.
A Historic Re-development
We were involved with the on-site development and construction over a number of years, first seeing the site as an industrial shell, all the way up to the finished restaurant. Working closely with the clients, project management team, architects, contractors and suppliers to ensure the faithful realisation of the design concept whilst always being sympathetic to the historic building.