Lumee Restaurant Design
Embodying Middle Eastern Spirit
Expertise
Name Generation
Brand Identity
Brand Application
Branded Experience and Interior Design
Roll Out
Name Generation
Brand Identity
Brand Application
Branded Experience and Interior Design
Roll Out
To design an exciting dining experience that combines the timeless flavours of the Middle East with a contemporary ambiance.
Lumee is a new exciting fast-casual grill restaurant, designed in close collaboration with the Al Abraaj Restaurant Group.The aim was to celebrate and embody the exotic spirit of the Middle East and buzzing street-food atmosphere.
Combining traditional handcrafted elements with modern design, we've created a vibrant bazaar inspired atmosphere.
Signature Signage Shaped Lumee's Brand
While each Lumee location boasts a unique bazaar-inspired interior design, the signature signage, a bold statement in capital letters, serves as a unifying thread. This consistent visual element ensures that guests feel connected to the brand, even as they explore the diverse atmospheres from different locations.
How Interior Design Supports Lumee's Brand Identity
Despite variations in interior design, Lumee's rollout kit ensured a consistent bazaar-inspired feel, featuring handcrafted tables and modern lighting to create a unique dining experience.
Creating Lumee with I-AM has been a fantastic and highly creative journey filled with excitement and challenges. The result is a venue with deep character and soul with a market impact that has met and exceeded our expectations.
Bringing Lumee's Brand to Life
Beyond the interior design, we collaborated with Lumee to extend their brand identity into their signature products, crafting a comprehensive bazaar experience. From the aromatic spices to the exquisite oils and essences, each product offered a tangible taste of the Lumee brand, enhancing the immersive dining experience and providing guests with the opportunity to take a piece of the bazaar home.