Poptopus Family Entertainment Centre Design
A World Where Play Takes Many Shapes
Expertise
Brand Identity
Brand Communication
Brand Experience and Interior Design
Customer Journey Mapping
Wayfinding
Brand Identity
Brand Communication
Brand Experience and Interior Design
Customer Journey Mapping
Wayfinding
To create a playful, layered space where eating, playing, and gathering coexist through a brand-driven spatial experience.
Poptopus needed to be more than a food court or a playground. Inside the world of Tema, we were challenged to build an experience that brings together a multigenerational audience through design that surprises, delights, and adapts — much like the creature it’s named after. The goal was to create a cohesive brand world that could live across architectural forms, furniture, signage, and wayfinding. From the outside in, we needed to signal joy, play, and a sense of invitation — while making navigation intuitive and spaces multifunctional. How could we keep the energy high, but the journey soft? How do you turn a tentacle into a bench? Or a playground into a photo opportunity? The result: a destination that blends visual illusion, scale play, and emotional storytelling to welcome every visitor into something unexpected.
To design an experience destination inspired by a creature full of creativity, fun and fluidity. Designing a space that can’t stay still.
A Brand That Moves Like a Tentacle
We designed Poptopus, a brand with a strong, fun tone and voice. We crafted an experience that breathes through its brand elements: typography flows across surfaces, signage wraps around structures, and every brand touchpoint stretches and flexes with playful energy—just like the creature it’s named after.
Navigation by Curiosity
Rather than relying on traditional signage, we designed spaces that instinctively lead the way. Through a symphony of colour, form, and rhythm, these environments become an unspoken narrative, gently ushering individuals forward in ways that feel both surprising and profoundly intuitive.
Materials That Trick and Treat the Eye
We design Poptopus by using pastel ceramics, shimmering mesh, and vinyl illusions don't just adorn surfaces—they transform them. Each element introduces a layer of unexpected texture, delightful surprise, and captivating visual interplay, conjuring a space that pulses with life and begs to be explored by touch.
Playful Forms for Every Generation
We've woven a narrative of inclusivity into our design, crafting everything from playful seating islands that evoke childhood wonder to sophisticated sculptural havens for repose. Each piece is thoughtfully scaled and gently softened, designed to captivate and comfort toddlers, teens, and adults with equal grace, ensuring an unbroken sense of harmony.
An Outdoor Invitation You Can’t Ignore
We engineered an exterior experience that acts as a prelude to the brand. Even before stepping inside, the space makes a definitive statement with engaging interactive furniture, striking graphics, and thoughtfully sculpted landscape elements. This powerful visual language instantly conveys the brand's lively spirit and clear invitation: 'Come play.'
