Stökk Branded Experience Design

Grab and Go Explore


Brand Positioning and Proposition
Brand Identity
Brand Application
Branded Experience and Interior Design
Web Design
Art Direction

The challenge

Fulfil a gap in the market for food on the go for tourists and locals whilst building awareness of the hotel.

Create local relevance and connection, allowing locals to feel comfortable and for guests to feel a part of the location they are visiting. Provide customers with a reason to visit, and then possibly consider booking into the hotel at another time.

The big idea

The concept of Stökk meaning ‘to hop’ is centred around the idea of exploration – both of the city and the wider outdoors.

Keeping It Local

We created a clean and minimal environment with a utilitarian aesthetic, incorporating fast-paced seating areas with bar-style tables and stools. The communication across the space is simple and clear, with touches of personality added through quirky graphics, prompting customers to get outdoors and explore. A key feature within the space is a hand-painted mural by a local Icelandic illustrator, Nimura Daisuke, which reinforces the local and community-minded spirit that Center Hotels embraces.

The collaboration with I-AM has been a wonderful journey and we are incredibly proud of Stökk grab & go which has exceeded our expectations with record sales since the launch.

Sara Kristófersdóttir, CCO at Center Hotels
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