Brand Positioning and Proposition
Branded Experience and Interior Design
Launch and Awareness Strategy
Million Views on Social Media
Products Were Sold
Research & Workshop
By building a Shared understanding of the Soft Republick brand, purpose, learnings, trends and objectives, we assembled a cross-functional working party to define the brand experience attributes and principles of each touchpoint, as well as what would be served and experienced there. We conducted best-in-class tours of ice cream experiences in London and virtual tours in Tokyo and Berlin to analyse exciting new concepts.
In-depth exploration of the product-serve side of the market informed our involvement in developing unique soft-serve formats such as the ‘Soft Dog’, Mini Eys-scream and Graffiti Cone. It was a tough job but someone had to do it.
We visually managed all aspects of bespoke site illustrations. Sourcing, finding, briefing and working with the street artists involved.We also managed the product photography art direction.
Ultimately Soft Republick is a product brand, and its strategy requires a brand experience, to be first encountered at different physical ‘format touch-points with a detailed service design process. The stores, kiosks, ice-cream vans and even ice-cream backpacks provided amazing content for the social media feeds. The resulting ‘Urban Explosion’ is a Soft Republick brand world that champions self-expression and celebrates individuality.wal
Grab and Go Explore.
Celebrating Super Fast Pizza.
Chop It Like It’s Hot.
Human + Nature = Inspiration
A Thoroughly Modern Mediterranean.
From Finger Lickin’ Good to Finger Lickin’ Great.
Stay Like a Local.
Bringing the 'Joie de Vivre'.
Harnessing the Power of Man and Nature.