İş Mekan

From Bank Branch to Life-Led Experience Hub.

Expertise
User / Customer Insight
Customer Journey Mapping
Service Design
Branded Experience and Interior Design
Brand Application
UI and UX Design
Community Building

The Challenge

The Big Idea

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Our process

The Challenge

The Big Idea

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800+

Daily Visitors

Architectural Yearbook Winner
1K+

App Downloads in One Month

Our process

The Challenge

The Big Idea

Find Out How We Transformed the İşbank Experience

Find Out How We Transformed the İşbank Experience

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Find Out How We Transformed the İşbank Experience

Find Out How We Transformed the İşbank Experience

Find Out How We Transformed the İşbank Experience

Find Out How We Transformed the İşbank Experience

Find Out How We Transformed the İşbank Experience

Find Out How We Transformed the İşbank Experience

Find Out How We Transformed the İşbank Experience

Find Out How We Transformed the İşbank Experience

Our process

Find Out How We Transformed the İşbank Experience

The Challenge

The Big Idea

Transform the branch space in to a place to build lasting connections with the community.

Transform the branch space in to a place to build lasting connections with the community.

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Transform the branch space in to a place to build lasting connections with the community.

Transform the branch space in to a place to build lasting connections with the community.

Transform the branch space in to a place to build lasting connections with the community.

Transform the branch space in to a place to build lasting connections with the community.

Transform the branch space in to a place to build lasting connections with the community.

With fewer clients visiting the branch as a result of their digital platforms, İşbank sought new ways to connect to present and future customers  while also creating opportunities for the community to use the space and explore retail and cafe offers.

With fewer clients visiting the branch as a result of their digital platforms, İşbank sought new ways to connect to present and future customers  while also creating opportunities for the community to use the space and explore retail and cafe offers.

Transform the branch space in to a place to build lasting connections with the community.

With fewer clients visiting the branch as a result of their digital platforms, İşbank sought new ways to connect to present and future customers  while also creating opportunities for the community to use the space and explore retail and cafe offers.

Transform the branch space in to a place to build lasting connections with the community.

Transform the branch space in to a place to build lasting connections with the community.

With fewer clients visiting the branch as a result of their digital platforms, İşbank sought new ways to connect to present and future customers  while also creating opportunities for the community to use the space and explore retail and cafe offers.

Our process

Transform the branch space in to a place to build lasting connections with the community.

With fewer clients visiting the branch as a result of their digital platforms, İşbank sought new ways to connect to present and future customers  while also creating opportunities for the community to use the space and explore retail and cafe offers.

The Challenge

The Big Idea

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No items found.

Our process

The Challenge

The Big Idea

Creating a hub for people to work, shop, play and learn by utilising the İşbank ecosystem.

Creating a hub for people to work, shop, play and learn by utilising the İşbank ecosystem.

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Creating a hub for people to work, shop, play and learn by utilising the İşbank ecosystem.

Creating a hub for people to work, shop, play and learn by utilising the İşbank ecosystem.

Creating a hub for people to work, shop, play and learn by utilising the İşbank ecosystem.

Creating a hub for people to work, shop, play and learn by utilising the İşbank ecosystem.

Creating a hub for people to work, shop, play and learn by utilising the İşbank ecosystem.

Creating a hub for people to work, shop, play and learn by utilising the İşbank ecosystem.

Creating a hub for people to work, shop, play and learn by utilising the İşbank ecosystem.

Creating a hub for people to work, shop, play and learn by utilising the İşbank ecosystem.

Our process

Creating a hub for people to work, shop, play and learn by utilising the İşbank ecosystem.

The Challenge

The Big Idea

A New Generation Banking Concept

A New Generation Banking Concept

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A New Generation Banking Concept

A New Generation Banking Concept

A New Generation Banking Concept

A New Generation Banking Concept

A New Generation Banking Concept

A thorough service design process provided us with the insight for creating the space the brand envisioned as well as building our strategy for a welcoming experience that catered to people with low branch visit frequencies.

A thorough service design process provided us with the insight for creating the space the brand envisioned as well as building our strategy for a welcoming experience that catered to people with low branch visit frequencies.

A New Generation Banking Concept

A thorough service design process provided us with the insight for creating the space the brand envisioned as well as building our strategy for a welcoming experience that catered to people with low branch visit frequencies.

A New Generation Banking Concept

A New Generation Banking Concept

A thorough service design process provided us with the insight for creating the space the brand envisioned as well as building our strategy for a welcoming experience that catered to people with low branch visit frequencies.

Our process

A New Generation Banking Concept

A thorough service design process provided us with the insight for creating the space the brand envisioned as well as building our strategy for a welcoming experience that catered to people with low branch visit frequencies.

The Challenge

The Big Idea

Breaking Away from Corporate Design Language

Breaking Away from Corporate Design Language

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Breaking Away from Corporate Design Language

Breaking Away from Corporate Design Language

Breaking Away from Corporate Design Language

Breaking Away from Corporate Design Language

Breaking Away from Corporate Design Language

İş Mekan was designed with the colours and illustrations representing a new generation that differ from the corporate colours of İş Bankası. The wooden panels used on the facade transform the space into a modern and enjoyable living area, away from the corporate bank architecture, appearing unexpectedly amongst the historic buildings of the area.

İş Mekan was designed with the colours and illustrations representing a new generation that differ from the corporate colours of İş Bankası. The wooden panels used on the facade transform the space into a modern and enjoyable living area, away from the corporate bank architecture, appearing unexpectedly amongst the historic buildings of the area.

Breaking Away from Corporate Design Language

İş Mekan was designed with the colours and illustrations representing a new generation that differ from the corporate colours of İş Bankası. The wooden panels used on the facade transform the space into a modern and enjoyable living area, away from the corporate bank architecture, appearing unexpectedly amongst the historic buildings of the area.

Breaking Away from Corporate Design Language

Breaking Away from Corporate Design Language

İş Mekan was designed with the colours and illustrations representing a new generation that differ from the corporate colours of İş Bankası. The wooden panels used on the facade transform the space into a modern and enjoyable living area, away from the corporate bank architecture, appearing unexpectedly amongst the historic buildings of the area.

Our process

Breaking Away from Corporate Design Language

İş Mekan was designed with the colours and illustrations representing a new generation that differ from the corporate colours of İş Bankası. The wooden panels used on the facade transform the space into a modern and enjoyable living area, away from the corporate bank architecture, appearing unexpectedly amongst the historic buildings of the area.

The Challenge

The Big Idea

A Layered Concept Design

A Layered Concept Design

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A Layered Concept Design

A Layered Concept Design

A Layered Concept Design

A Layered Concept Design

A Layered Concept Design

The layered structure hosts different stakeholders offering different services. The space opens its doors to visitors with a welcome & check-in desk and flows in to The Culture and Art Space, The Shopping Space, The Relaxation Space, semi-open work desks designed for visitors' individual work or private meeting rooms.

The layered structure hosts different stakeholders offering different services. The space opens its doors to visitors with a welcome & check-in desk and flows in to The Culture and Art Space, The Shopping Space, The Relaxation Space, semi-open work desks designed for visitors' individual work or private meeting rooms.

A Layered Concept Design

The layered structure hosts different stakeholders offering different services. The space opens its doors to visitors with a welcome & check-in desk and flows in to The Culture and Art Space, The Shopping Space, The Relaxation Space, semi-open work desks designed for visitors' individual work or private meeting rooms.

A Layered Concept Design

A Layered Concept Design

The layered structure hosts different stakeholders offering different services. The space opens its doors to visitors with a welcome & check-in desk and flows in to The Culture and Art Space, The Shopping Space, The Relaxation Space, semi-open work desks designed for visitors' individual work or private meeting rooms.

Our process

A Layered Concept Design

The layered structure hosts different stakeholders offering different services. The space opens its doors to visitors with a welcome & check-in desk and flows in to The Culture and Art Space, The Shopping Space, The Relaxation Space, semi-open work desks designed for visitors' individual work or private meeting rooms.

The Challenge

The Big Idea

Hakan Aran, CEO at İş Bankası

Hakan Aran, CEO at İş Bankası

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Hakan Aran, CEO at İş Bankası

Hakan Aran, CEO at İş Bankası

Hakan Aran, CEO at İş Bankası

Hakan Aran, CEO at İş Bankası

Hakan Aran, CEO at İş Bankası

In creating a new generation living and working space, I-AM worked with us not as a consultant but as members of our team. Their guidance and efforts helped us create this extraordinary space.

In creating a new generation living and working space, I-AM worked with us not as a consultant but as members of our team. Their guidance and efforts helped us create this extraordinary space.

Hakan Aran, CEO at İş Bankası

In creating a new generation living and working space, I-AM worked with us not as a consultant but as members of our team. Their guidance and efforts helped us create this extraordinary space.

Hakan Aran, CEO at İş Bankası

Hakan Aran, CEO at İş Bankası

In creating a new generation living and working space, I-AM worked with us not as a consultant but as members of our team. Their guidance and efforts helped us create this extraordinary space.

Our process

Hakan Aran, CEO at İş Bankası

In creating a new generation living and working space, I-AM worked with us not as a consultant but as members of our team. Their guidance and efforts helped us create this extraordinary space.

The Challenge

The Big Idea

A Digital Gateway to the Physical Experience

A Digital Gateway to the Physical Experience

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A Digital Gateway to the Physical Experience

A Digital Gateway to the Physical Experience

A Digital Gateway to the Physical Experience

A Digital Gateway to the Physical Experience

A Digital Gateway to the Physical Experience

The İş Mekan app is a true extension of the space and allows users to experience the offered services seamlessly by reserving and accessing meeting rooms with just a few taps. Visitors can also order coffee or other refreshments directly from the app. Following the user centric design principles, we made sure that the app serves as an assistant, suggesting the most relevant actions for each step of these journeys on the homepage; ensuring a smooth and efficient visit.

The İş Mekan app is a true extension of the space and allows users to experience the offered services seamlessly by reserving and accessing meeting rooms with just a few taps. Visitors can also order coffee or other refreshments directly from the app. Following the user centric design principles, we made sure that the app serves as an assistant, suggesting the most relevant actions for each step of these journeys on the homepage; ensuring a smooth and efficient visit.

A Digital Gateway to the Physical Experience

The İş Mekan app is a true extension of the space and allows users to experience the offered services seamlessly by reserving and accessing meeting rooms with just a few taps. Visitors can also order coffee or other refreshments directly from the app. Following the user centric design principles, we made sure that the app serves as an assistant, suggesting the most relevant actions for each step of these journeys on the homepage; ensuring a smooth and efficient visit.

A Digital Gateway to the Physical Experience

A Digital Gateway to the Physical Experience

The İş Mekan app is a true extension of the space and allows users to experience the offered services seamlessly by reserving and accessing meeting rooms with just a few taps. Visitors can also order coffee or other refreshments directly from the app. Following the user centric design principles, we made sure that the app serves as an assistant, suggesting the most relevant actions for each step of these journeys on the homepage; ensuring a smooth and efficient visit.

Our process

A Digital Gateway to the Physical Experience

The İş Mekan app is a true extension of the space and allows users to experience the offered services seamlessly by reserving and accessing meeting rooms with just a few taps. Visitors can also order coffee or other refreshments directly from the app. Following the user centric design principles, we made sure that the app serves as an assistant, suggesting the most relevant actions for each step of these journeys on the homepage; ensuring a smooth and efficient visit.

The Challenge

The Big Idea

Generate Excitement and Joy

Generate Excitement and Joy

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No items found.

Generate Excitement and Joy

Generate Excitement and Joy

Generate Excitement and Joy

Generate Excitement and Joy

Generate Excitement and Joy

The app keeps users up to speed on a variety of interesting events and courses and allows them to simply reserve their space. Because one of the app's goals is to promote foot traffic, we used a visual language that conveys curiosity with components that generate a sense of urgency to make users excited for their visit. Furthermore, for the display of the products featured in İş mekan spaces, we developed a design language that inspires people to visit the store to try them out.

The app keeps users up to speed on a variety of interesting events and courses and allows them to simply reserve their space. Because one of the app's goals is to promote foot traffic, we used a visual language that conveys curiosity with components that generate a sense of urgency to make users excited for their visit. Furthermore, for the display of the products featured in İş mekan spaces, we developed a design language that inspires people to visit the store to try them out.

Generate Excitement and Joy

The app keeps users up to speed on a variety of interesting events and courses and allows them to simply reserve their space. Because one of the app's goals is to promote foot traffic, we used a visual language that conveys curiosity with components that generate a sense of urgency to make users excited for their visit. Furthermore, for the display of the products featured in İş mekan spaces, we developed a design language that inspires people to visit the store to try them out.

Generate Excitement and Joy

Generate Excitement and Joy

The app keeps users up to speed on a variety of interesting events and courses and allows them to simply reserve their space. Because one of the app's goals is to promote foot traffic, we used a visual language that conveys curiosity with components that generate a sense of urgency to make users excited for their visit. Furthermore, for the display of the products featured in İş mekan spaces, we developed a design language that inspires people to visit the store to try them out.

Our process

Generate Excitement and Joy

The app keeps users up to speed on a variety of interesting events and courses and allows them to simply reserve their space. Because one of the app's goals is to promote foot traffic, we used a visual language that conveys curiosity with components that generate a sense of urgency to make users excited for their visit. Furthermore, for the display of the products featured in İş mekan spaces, we developed a design language that inspires people to visit the store to try them out.

The Challenge

The Big Idea

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No items found.

Our process

Our Process

Behind the scenes

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