Mey Diageo

Celebrating the World’s Largest Rakı Distillery.

Expertise
Brand Positioning and Proposition
Branded Experience and Interior Design
Launch and Awareness Strategy
Construction

The Challenge

The Big Idea

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Our process

The Challenge

The Big Idea

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150 YRS

Showcasing Heritage

Distinguished Design Winner
2011

A Longstanding Partnership

Our process

The Challenge

The Big Idea

Find Out How We Transformed the Mey Diageo Experience

Find Out How We Transformed the Mey Diageo Experience

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Find Out How We Transformed the Mey Diageo Experience

Find Out How We Transformed the Mey Diageo Experience

Find Out How We Transformed the Mey Diageo Experience

Find Out How We Transformed the Mey Diageo Experience

Find Out How We Transformed the Mey Diageo Experience

Find Out How We Transformed the Mey Diageo Experience

Find Out How We Transformed the Mey Diageo Experience

Find Out How We Transformed the Mey Diageo Experience

Our process

Find Out How We Transformed the Mey Diageo Experience

The Challenge

The Big Idea

Create a unique memorable experience that brings the rich story behind Raki to life.

Create a unique memorable experience that brings the rich story behind Raki to life.

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Create a unique memorable experience that brings the rich story behind Raki to life.

Create a unique memorable experience that brings the rich story behind Raki to life.

Create a unique memorable experience that brings the rich story behind Raki to life.

Create a unique memorable experience that brings the rich story behind Raki to life.

Create a unique memorable experience that brings the rich story behind Raki to life.

Mey needed a fresh approach to inspire innovation and create trust and assurance in the brand quality. With a long history and strong cultural roots we need to express everything that Raki and the process represents in a modern and engaging way.

Mey needed a fresh approach to inspire innovation and create trust and assurance in the brand quality. With a long history and strong cultural roots we need to express everything that Raki and the process represents in a modern and engaging way.

Create a unique memorable experience that brings the rich story behind Raki to life.

Mey needed a fresh approach to inspire innovation and create trust and assurance in the brand quality. With a long history and strong cultural roots we need to express everything that Raki and the process represents in a modern and engaging way.

Create a unique memorable experience that brings the rich story behind Raki to life.

Create a unique memorable experience that brings the rich story behind Raki to life.

Mey needed a fresh approach to inspire innovation and create trust and assurance in the brand quality. With a long history and strong cultural roots we need to express everything that Raki and the process represents in a modern and engaging way.

Our process

Create a unique memorable experience that brings the rich story behind Raki to life.

Mey needed a fresh approach to inspire innovation and create trust and assurance in the brand quality. With a long history and strong cultural roots we need to express everything that Raki and the process represents in a modern and engaging way.

The Challenge

The Big Idea

+ More

No items found.

Our process

The Challenge

The Big Idea

An immersive sensory journey to demonstrate the innovation and complexity of production.

An immersive sensory journey to demonstrate the innovation and complexity of production.

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No items found.

An immersive sensory journey to demonstrate the innovation and complexity of production.

An immersive sensory journey to demonstrate the innovation and complexity of production.

An immersive sensory journey to demonstrate the innovation and complexity of production.

An immersive sensory journey to demonstrate the innovation and complexity of production.

An immersive sensory journey to demonstrate the innovation and complexity of production.

An immersive sensory journey to demonstrate the innovation and complexity of production.

An immersive sensory journey to demonstrate the innovation and complexity of production.

An immersive sensory journey to demonstrate the innovation and complexity of production.

Our process

An immersive sensory journey to demonstrate the innovation and complexity of production.

The Challenge

The Big Idea

Innovation Meets Tradition

Innovation Meets Tradition

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Innovation Meets Tradition

Innovation Meets Tradition

Innovation Meets Tradition

Innovation Meets Tradition

Innovation Meets Tradition

We implemented a wholistic design approach to create a tasting area for craft Rakı. This was expanded to other areas of the factory, resulting in an overall transformation of the facility with an updated design language, an industrial look & feel, a brand story, and strong digital design components throughout the visitor journey.

We implemented a wholistic design approach to create a tasting area for craft Rakı. This was expanded to other areas of the factory, resulting in an overall transformation of the facility with an updated design language, an industrial look & feel, a brand story, and strong digital design components throughout the visitor journey.

Innovation Meets Tradition

We implemented a wholistic design approach to create a tasting area for craft Rakı. This was expanded to other areas of the factory, resulting in an overall transformation of the facility with an updated design language, an industrial look & feel, a brand story, and strong digital design components throughout the visitor journey.

Innovation Meets Tradition

Innovation Meets Tradition

We implemented a wholistic design approach to create a tasting area for craft Rakı. This was expanded to other areas of the factory, resulting in an overall transformation of the facility with an updated design language, an industrial look & feel, a brand story, and strong digital design components throughout the visitor journey.

Our process

Innovation Meets Tradition

We implemented a wholistic design approach to create a tasting area for craft Rakı. This was expanded to other areas of the factory, resulting in an overall transformation of the facility with an updated design language, an industrial look & feel, a brand story, and strong digital design components throughout the visitor journey.

The Challenge

The Big Idea

Journey of the Grape and Anise

Journey of the Grape and Anise

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Journey of the Grape and Anise

Journey of the Grape and Anise

Journey of the Grape and Anise

Journey of the Grape and Anise

Journey of the Grape and Anise

The design components embedded into the overall production journey of Rakı are aimed to reflect the function of each segment within the factory. Visitors are immersed in a sensory tour through the various production areas, arriving at the "Journey of the Grape and Anise" where they can smell the main ingredients and view the complete production process. The variety of the final product is showcased on the "Brand Wall" where each different brand of Rakı ever produced by Mey Diageo can be viewed.

The design components embedded into the overall production journey of Rakı are aimed to reflect the function of each segment within the factory. Visitors are immersed in a sensory tour through the various production areas, arriving at the "Journey of the Grape and Anise" where they can smell the main ingredients and view the complete production process. The variety of the final product is showcased on the "Brand Wall" where each different brand of Rakı ever produced by Mey Diageo can be viewed.

Journey of the Grape and Anise

The design components embedded into the overall production journey of Rakı are aimed to reflect the function of each segment within the factory. Visitors are immersed in a sensory tour through the various production areas, arriving at the "Journey of the Grape and Anise" where they can smell the main ingredients and view the complete production process. The variety of the final product is showcased on the "Brand Wall" where each different brand of Rakı ever produced by Mey Diageo can be viewed.

Journey of the Grape and Anise

Journey of the Grape and Anise

The design components embedded into the overall production journey of Rakı are aimed to reflect the function of each segment within the factory. Visitors are immersed in a sensory tour through the various production areas, arriving at the "Journey of the Grape and Anise" where they can smell the main ingredients and view the complete production process. The variety of the final product is showcased on the "Brand Wall" where each different brand of Rakı ever produced by Mey Diageo can be viewed.

Our process

Journey of the Grape and Anise

The design components embedded into the overall production journey of Rakı are aimed to reflect the function of each segment within the factory. Visitors are immersed in a sensory tour through the various production areas, arriving at the "Journey of the Grape and Anise" where they can smell the main ingredients and view the complete production process. The variety of the final product is showcased on the "Brand Wall" where each different brand of Rakı ever produced by Mey Diageo can be viewed.

The Challenge

The Big Idea

+ More

No items found.

Our process

The Challenge

The Big Idea

Where Tradition Meets Exploration

Where Tradition Meets Exploration

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No items found.

Where Tradition Meets Exploration

Where Tradition Meets Exploration

Where Tradition Meets Exploration

Where Tradition Meets Exploration

Where Tradition Meets Exploration

In this innovation area visitors can read the production details and chemical formulas on the walls covered in tiles. Plywood wall coverings contrast the clean tiles and are decorated with drawings of the grape producing regions and the plant itself. This contrast tells the story of the natural ingredient and its transformation in the lab.

In this innovation area visitors can read the production details and chemical formulas on the walls covered in tiles. Plywood wall coverings contrast the clean tiles and are decorated with drawings of the grape producing regions and the plant itself. This contrast tells the story of the natural ingredient and its transformation in the lab.

Where Tradition Meets Exploration

In this innovation area visitors can read the production details and chemical formulas on the walls covered in tiles. Plywood wall coverings contrast the clean tiles and are decorated with drawings of the grape producing regions and the plant itself. This contrast tells the story of the natural ingredient and its transformation in the lab.

Where Tradition Meets Exploration

Where Tradition Meets Exploration

In this innovation area visitors can read the production details and chemical formulas on the walls covered in tiles. Plywood wall coverings contrast the clean tiles and are decorated with drawings of the grape producing regions and the plant itself. This contrast tells the story of the natural ingredient and its transformation in the lab.

Our process

Where Tradition Meets Exploration

In this innovation area visitors can read the production details and chemical formulas on the walls covered in tiles. Plywood wall coverings contrast the clean tiles and are decorated with drawings of the grape producing regions and the plant itself. This contrast tells the story of the natural ingredient and its transformation in the lab.

The Challenge

The Big Idea

Paying Homage to the Masters

Paying Homage to the Masters

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Paying Homage to the Masters

Paying Homage to the Masters

Paying Homage to the Masters

Paying Homage to the Masters

Paying Homage to the Masters

The “hall of masters” is an homage to the people whose work made Rakı the favourite drink it is today. Responding to the client’s request to create a locker space for storing personal belongings while entering the production areas, we created space that tells the story of the past evoking excitement for viewing the present.

The “hall of masters” is an homage to the people whose work made Rakı the favourite drink it is today. Responding to the client’s request to create a locker space for storing personal belongings while entering the production areas, we created space that tells the story of the past evoking excitement for viewing the present.

Paying Homage to the Masters

The “hall of masters” is an homage to the people whose work made Rakı the favourite drink it is today. Responding to the client’s request to create a locker space for storing personal belongings while entering the production areas, we created space that tells the story of the past evoking excitement for viewing the present.

Paying Homage to the Masters

Paying Homage to the Masters

The “hall of masters” is an homage to the people whose work made Rakı the favourite drink it is today. Responding to the client’s request to create a locker space for storing personal belongings while entering the production areas, we created space that tells the story of the past evoking excitement for viewing the present.

Our process

Paying Homage to the Masters

The “hall of masters” is an homage to the people whose work made Rakı the favourite drink it is today. Responding to the client’s request to create a locker space for storing personal belongings while entering the production areas, we created space that tells the story of the past evoking excitement for viewing the present.

The Challenge

The Big Idea

Emre Kuzlu, Group Partner & Managing Director at I-AM

Emre Kuzlu, Group Partner & Managing Director at I-AM

+ More

No items found.

Emre Kuzlu, Group Partner & Managing Director at I-AM

Emre Kuzlu, Group Partner & Managing Director at I-AM

Emre Kuzlu, Group Partner & Managing Director at I-AM

Emre Kuzlu, Group Partner & Managing Director at I-AM

Emre Kuzlu, Group Partner & Managing Director at I-AM

Working around the 4C’s i.e. communicate, connect, contribute and create; the journey leads to an empathic brand connection by allowing the visitor to learn and co-create.

Working around the 4C’s i.e. communicate, connect, contribute and create; the journey leads to an empathic brand connection by allowing the visitor to learn and co-create.

Emre Kuzlu, Group Partner & Managing Director at I-AM

Working around the 4C’s i.e. communicate, connect, contribute and create; the journey leads to an empathic brand connection by allowing the visitor to learn and co-create.

Emre Kuzlu, Group Partner & Managing Director at I-AM

Emre Kuzlu, Group Partner & Managing Director at I-AM

Working around the 4C’s i.e. communicate, connect, contribute and create; the journey leads to an empathic brand connection by allowing the visitor to learn and co-create.

Our process

Emre Kuzlu, Group Partner & Managing Director at I-AM

Working around the 4C’s i.e. communicate, connect, contribute and create; the journey leads to an empathic brand connection by allowing the visitor to learn and co-create.

The Challenge

The Big Idea

The Tasting Wheel

The Tasting Wheel

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The Tasting Wheel

The Tasting Wheel

The Tasting Wheel

The Tasting Wheel

The Tasting Wheel

The tour ends, leaving time for many instagrammable spots along the way, with a favourite feature of allowing guests to taste the product generating deep understanding of the drink in line with the detailed effort and wisdom integrated in the process of bringing it from vine to table. Called the “Tasting Wheel” visitors are able to learn about the flavor profile of different types of Rakı with information reflected through video mapping on to the table.

The tour ends, leaving time for many instagrammable spots along the way, with a favourite feature of allowing guests to taste the product generating deep understanding of the drink in line with the detailed effort and wisdom integrated in the process of bringing it from vine to table. Called the “Tasting Wheel” visitors are able to learn about the flavor profile of different types of Rakı with information reflected through video mapping on to the table.

The Tasting Wheel

The tour ends, leaving time for many instagrammable spots along the way, with a favourite feature of allowing guests to taste the product generating deep understanding of the drink in line with the detailed effort and wisdom integrated in the process of bringing it from vine to table. Called the “Tasting Wheel” visitors are able to learn about the flavor profile of different types of Rakı with information reflected through video mapping on to the table.

The Tasting Wheel

The Tasting Wheel

The tour ends, leaving time for many instagrammable spots along the way, with a favourite feature of allowing guests to taste the product generating deep understanding of the drink in line with the detailed effort and wisdom integrated in the process of bringing it from vine to table. Called the “Tasting Wheel” visitors are able to learn about the flavor profile of different types of Rakı with information reflected through video mapping on to the table.

Our process

The Tasting Wheel

The tour ends, leaving time for many instagrammable spots along the way, with a favourite feature of allowing guests to taste the product generating deep understanding of the drink in line with the detailed effort and wisdom integrated in the process of bringing it from vine to table. Called the “Tasting Wheel” visitors are able to learn about the flavor profile of different types of Rakı with information reflected through video mapping on to the table.

The Challenge

The Big Idea

+ More

No items found.

Our process

Our Process

Behind the scenes

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