NBK

An Immersive Digital Branch Experience.

Expertise
Customer Journey Mapping
Brand Communication
Brand Application
Branded Experience and Interior Design

The Challenge

The Big Idea

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Our process

The Challenge

The Big Idea

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+95%

Youth Category Satisfaction
FIRST

Largest Domestic Bank in Kuwait
280 m2

State of the Art Technology

Our process

The Challenge

The Big Idea

Create a future-inspired, digital-focused branch to connect with a new generation.

Create a future-inspired, digital-focused branch to connect with a new generation.

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Create a future-inspired, digital-focused branch to connect with a new generation.

Create a future-inspired, digital-focused branch to connect with a new generation.

Create a future-inspired, digital-focused branch to connect with a new generation.

Create a future-inspired, digital-focused branch to connect with a new generation.

Create a future-inspired, digital-focused branch to connect with a new generation.

NBK wanted to create a future-inspired vision to appeal to a wide range of customer profiles, whilst also meeting the expectations of the tech-savy youth of Kuwait.

NBK wanted to create a future-inspired vision to appeal to a wide range of customer profiles, whilst also meeting the expectations of the tech-savy youth of Kuwait.

Create a future-inspired, digital-focused branch to connect with a new generation.

NBK wanted to create a future-inspired vision to appeal to a wide range of customer profiles, whilst also meeting the expectations of the tech-savy youth of Kuwait.

Create a future-inspired, digital-focused branch to connect with a new generation.

Create a future-inspired, digital-focused branch to connect with a new generation.

NBK wanted to create a future-inspired vision to appeal to a wide range of customer profiles, whilst also meeting the expectations of the tech-savy youth of Kuwait.

Our process

Create a future-inspired, digital-focused branch to connect with a new generation.

NBK wanted to create a future-inspired vision to appeal to a wide range of customer profiles, whilst also meeting the expectations of the tech-savy youth of Kuwait.

The Challenge

The Big Idea

+ More

No items found.

Our process

The Challenge

The Big Idea

An innovative and tech-infused bank branch with customer experience at its heart.

An innovative and tech-infused bank branch with customer experience at its heart.

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No items found.

An innovative and tech-infused bank branch with customer experience at its heart.

An innovative and tech-infused bank branch with customer experience at its heart.

An innovative and tech-infused bank branch with customer experience at its heart.

An innovative and tech-infused bank branch with customer experience at its heart.

An innovative and tech-infused bank branch with customer experience at its heart.

An innovative and tech-infused bank branch with customer experience at its heart.

An innovative and tech-infused bank branch with customer experience at its heart.

An innovative and tech-infused bank branch with customer experience at its heart.

Our process

An innovative and tech-infused bank branch with customer experience at its heart.

The Challenge

The Big Idea

A Tech-infused Experience

A Tech-infused Experience

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A Tech-infused Experience

A Tech-infused Experience

A Tech-infused Experience

A Tech-infused Experience

A Tech-infused Experience

We created a unique and engaging customer experience where interactions, particularly with young target consumers, could be completed via self-service if preferred. We also  included simple and creative banking apps, where we combined culture and tradition with technology.

We created a unique and engaging customer experience where interactions, particularly with young target consumers, could be completed via self-service if preferred. We also  included simple and creative banking apps, where we combined culture and tradition with technology.

A Tech-infused Experience

We created a unique and engaging customer experience where interactions, particularly with young target consumers, could be completed via self-service if preferred. We also  included simple and creative banking apps, where we combined culture and tradition with technology.

A Tech-infused Experience

A Tech-infused Experience

We created a unique and engaging customer experience where interactions, particularly with young target consumers, could be completed via self-service if preferred. We also  included simple and creative banking apps, where we combined culture and tradition with technology.

Our process

A Tech-infused Experience

We created a unique and engaging customer experience where interactions, particularly with young target consumers, could be completed via self-service if preferred. We also  included simple and creative banking apps, where we combined culture and tradition with technology.

The Challenge

The Big Idea

A Personal Welcome

A Personal Welcome

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A Personal Welcome

A Personal Welcome

A Personal Welcome

A Personal Welcome

A Personal Welcome

Each customer is greeted in the welcoming zone, where their needs are identified and described using either the q-matic or the tablet application. We displayed the bank's unique technological applications on impressive displays. These panels are used not just as informational screens, but also as a 'daily requirements' screen including details linked to activities taking place inside.

Each customer is greeted in the welcoming zone, where their needs are identified and described using either the q-matic or the tablet application. We displayed the bank's unique technological applications on impressive displays. These panels are used not just as informational screens, but also as a 'daily requirements' screen including details linked to activities taking place inside.

A Personal Welcome

Each customer is greeted in the welcoming zone, where their needs are identified and described using either the q-matic or the tablet application. We displayed the bank's unique technological applications on impressive displays. These panels are used not just as informational screens, but also as a 'daily requirements' screen including details linked to activities taking place inside.

A Personal Welcome

A Personal Welcome

Each customer is greeted in the welcoming zone, where their needs are identified and described using either the q-matic or the tablet application. We displayed the bank's unique technological applications on impressive displays. These panels are used not just as informational screens, but also as a 'daily requirements' screen including details linked to activities taking place inside.

Our process

A Personal Welcome

Each customer is greeted in the welcoming zone, where their needs are identified and described using either the q-matic or the tablet application. We displayed the bank's unique technological applications on impressive displays. These panels are used not just as informational screens, but also as a 'daily requirements' screen including details linked to activities taking place inside.

The Challenge

The Big Idea

Mohammed Al-Othman, GM of Consumer Banking at NBK

Mohammed Al-Othman, GM of Consumer Banking at NBK

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Mohammed Al-Othman, GM of Consumer Banking at NBK

Mohammed Al-Othman, GM of Consumer Banking at NBK

Mohammed Al-Othman, GM of Consumer Banking at NBK

Mohammed Al-Othman, GM of Consumer Banking at NBK

Mohammed Al-Othman, GM of Consumer Banking at NBK

The concept that I-AM created is the first of its kind in Kuwait, a milestone in our continuous technological advancement.

The concept that I-AM created is the first of its kind in Kuwait, a milestone in our continuous technological advancement.

Mohammed Al-Othman, GM of Consumer Banking at NBK

The concept that I-AM created is the first of its kind in Kuwait, a milestone in our continuous technological advancement.

Mohammed Al-Othman, GM of Consumer Banking at NBK

Mohammed Al-Othman, GM of Consumer Banking at NBK

The concept that I-AM created is the first of its kind in Kuwait, a milestone in our continuous technological advancement.

Our process

Mohammed Al-Othman, GM of Consumer Banking at NBK

The concept that I-AM created is the first of its kind in Kuwait, a milestone in our continuous technological advancement.

The Challenge

The Big Idea

Omni Channel

Omni Channel

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Omni Channel

Omni Channel

Omni Channel

Omni Channel

Omni Channel

Alongside the physical space design projects, we have also worked on the mobile app facelift project. The objective was to gain quick wins with minimal design intervention. The design iteration focused on increasing the visibility of key information, easy access to the frequent actions and a menu hierarchy where users can reach to each item with a few taps. Several routes for the look and feel of the app was proposed , as well as different concepts for different customer segments , all of which was in line with renewed brand identity.

Alongside the physical space design projects, we have also worked on the mobile app facelift project. The objective was to gain quick wins with minimal design intervention. The design iteration focused on increasing the visibility of key information, easy access to the frequent actions and a menu hierarchy where users can reach to each item with a few taps. Several routes for the look and feel of the app was proposed , as well as different concepts for different customer segments , all of which was in line with renewed brand identity.

Omni Channel

Alongside the physical space design projects, we have also worked on the mobile app facelift project. The objective was to gain quick wins with minimal design intervention. The design iteration focused on increasing the visibility of key information, easy access to the frequent actions and a menu hierarchy where users can reach to each item with a few taps. Several routes for the look and feel of the app was proposed , as well as different concepts for different customer segments , all of which was in line with renewed brand identity.

Omni Channel

Omni Channel

Alongside the physical space design projects, we have also worked on the mobile app facelift project. The objective was to gain quick wins with minimal design intervention. The design iteration focused on increasing the visibility of key information, easy access to the frequent actions and a menu hierarchy where users can reach to each item with a few taps. Several routes for the look and feel of the app was proposed , as well as different concepts for different customer segments , all of which was in line with renewed brand identity.

Our process

Omni Channel

Alongside the physical space design projects, we have also worked on the mobile app facelift project. The objective was to gain quick wins with minimal design intervention. The design iteration focused on increasing the visibility of key information, easy access to the frequent actions and a menu hierarchy where users can reach to each item with a few taps. Several routes for the look and feel of the app was proposed , as well as different concepts for different customer segments , all of which was in line with renewed brand identity.

The Challenge

The Big Idea

+ More

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Our process

Our Process

Behind the scenes

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