User / Customer Insight
Primary User Research and Analysis
Brand Positioning and Proposition
UI and UX Design
Design System Guardianship
Hours of Research
Downloads Within First 3 Months
Following a detailed system analysis, we identified the proto personas to conduct adetailed user research. We asked 10 users to keep diary of their daily cash interactions and payment habits to gain a deeper understanding of their needs and problems.
Ideation & Strategy Workshops
In these workshops conducted with the client team, function ideas were generated and prioritised with respect to the needs of the target users.
Naming & Branding Identity
Selecting “the youth” as the prioritised target group for the app and having insight into their needs, we defined the essence of the brand as “magic”. Name alternatives were then generated and Pokus was chosen. We then created the brand identity elements such as logo, print material format, and corporate communication materials.
The design process started with categorising the functions into a logical information architecture. For over 80 transactions we have designed user flows to make sure that in Pokus users can reach their functional and emotional targets while using our app.
Three visual concepts were generated and presented to the client. After the final selection, visuals for more than 600 screens were designed and the design system was developed, revealing the detailed usage for all of the involved components, including interactive elements, icons and illustration sets.
To make sure that our design reaches our objectives of ease and engagement user tests were conducted. The improvable aspects of the design were identified and updated to ensure the best version of the app was available from day one.
Design System Guardian
Since 2016 to this day, we have been the guardian of the design system we have created for Pokus. Be it the addition of new functions in line with customer engagement strategy or, responding to regulatory changes, sustaining and improving the design system for our client.