Primary User Research and Analysis
UI and UX Design
Business Unit & Customers Research Hours
New Functions & Feature Ideas
In order to have a complete understanding of the rather complex business banking products, services and operations, we conducted 80+ hrs of consultations and workshops with different business units. We searched for ways to simplify the processes and display products and services in a straightforward manner. We also created proto-personas based on the insight we gained while working with the TEB team.
It was essential for us to understand the varying needs of different customer segments, from micro SMEs to large corporations. We conducted 72+ hours of TEB customer interviews to understand their financial needs and their day-to-day requirements. These sessions were followed by observational studies to explore the intuitive actions that go unmentioned as well as validate the findings of interviews.
Ideation & Strategy
In 4 different ideation sessions, we searched for innovative answers to questions like “How might we simplify the tax payment process?”, and “How might we get customers to feel supported in managing their cash?”. All these ideas were presented to the business units, and we then asked them to design their ideal screens for their section in IB, in participatory design workshops. 240 new functions and feature ideas were generated and assessed.
The function and feature ideas were substantiated with detailed user flows at this stage. For over 120 flows we have designed the wire flows that ensure effectiveness, efficiency, and consistency within the platform.
For each of the 13 different modules of the platform, we have usability testing sessions with TEB customers. These sessions were analysed in order to find the improvable aspects of the design and to elevate the design even further.
The visual concept was generated in line with the professional yet energetic brand identity of TEB business banking. 800+ screens were designed and a design system that encompasses all visual and interactive elements, and descriptions for their usage was developed.