Turkcell Customer Experience Design
Connecting with the Neighbourhood
Expertise
Primary User Research and Analysis
User / Customer Insight
User Testing
Branded Experience and Interior Design
Brand Application
Community Building
Primary User Research and Analysis
User / Customer Insight
User Testing
Branded Experience and Interior Design
Brand Application
Community Building
X2
Increase in Customer Satisfaction
SBID Finalist, Retail
36%
Increased Footfall
Create a life-led and localised store experience.
Turkcell wanted their brand/store to feel more localised, using a unique experience that was non-standardised. They wanted a concept that was less focused on technology and more on life.
An experience store integrated with the culture and spirit of the street.
Overflow of the Street Into the Store
The Turckcell retail design was aimed at immersing the customer into the culture of historical Taksim, Beyoğlu with access to the touchstone of this particular neighbourhood, the trams of Istiklal Avenue, within the store. The original posters of all the shows, festivals and events sponsored by Turkcell were displayed throughout the store; reflecting the brand’s endorsement of art and culture.
Dance, Move and Discover
Turkcell wanted a store design concept that could showcase a large range of products in an exciting and engaging way. With that in mind, we created a retail customer journey design, integrated with the street spirit, comprising of three main zones, where customers can easily interact with the products. The 'Dance' and 'Move' experience zones allow customers to try sports and music products. In the 'Discover' zone, customers can experience IoT products.
We are truly delighted with I-AM’s dedication, performance and commitment. They’ve achieved and exceeded our expectations within the heavily competitive telecom environment of Turkey.
Comfortable Customer Service
Tables and chairs to match the character of Beyoğlu street cafes, complement the overall store design. At the unit, where coffee is served and IOT products associated with catering are displayed and customer services team can interact. Street furniture within the store integrates with trees and real paving stones guide the visitor towards the various zones.
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