Turkcell

Connecting With the Neighbourhood.

Expertise
Primary User Research and Analysis
User / Customer Insight
User Testing
Branded Experience and Interior Design
Brand Application
Community Building

The Challenge

The Big Idea

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Our process

The Challenge

The Big Idea

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x2

Increase in Customer Satisfaction

SBID Finalist, Retail
36%

Increased Footfall

Our process

The Challenge

The Big Idea

Create a life-led and localised store experience.

Create a life-led and localised store experience.

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Create a life-led and localised store experience.

Create a life-led and localised store experience.

Create a life-led and localised store experience.

Create a life-led and localised store experience.

Create a life-led and localised store experience.

Turkcell wanted their brand/store to feel more localised, using a unique experience that was non-standardised. They wanted a concept that was less focused on technology and more on life.

Turkcell wanted their brand/store to feel more localised, using a unique experience that was non-standardised. They wanted a concept that was less focused on technology and more on life.

Create a life-led and localised store experience.

Turkcell wanted their brand/store to feel more localised, using a unique experience that was non-standardised. They wanted a concept that was less focused on technology and more on life.

Create a life-led and localised store experience.

Create a life-led and localised store experience.

Turkcell wanted their brand/store to feel more localised, using a unique experience that was non-standardised. They wanted a concept that was less focused on technology and more on life.

Our process

Create a life-led and localised store experience.

Turkcell wanted their brand/store to feel more localised, using a unique experience that was non-standardised. They wanted a concept that was less focused on technology and more on life.

The Challenge

The Big Idea

+ More

No items found.

Our process

The Challenge

The Big Idea

An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

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No items found.

An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

An experience store integrated with the culture and spirit of the street.

Our process

An experience store integrated with the culture and spirit of the street.

The Challenge

The Big Idea

Overflow of the Street Into the Store

Overflow of the Street Into the Store

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Overflow of the Street Into the Store

Overflow of the Street Into the Store

Overflow of the Street Into the Store

Overflow of the Street Into the Store

Overflow of the Street Into the Store

Our design was aimed at immersing the customer into the culture of historical Taksim, Beyoğlu with access to the touchstone of this particular neighbourhood, the trams of Istiklal Avenue, within the store. The original posters of all the shows, festivals and events sponsored by Turkcell were displayed throughout the store; reflecting the brand’s endorsement of art and culture.

Our design was aimed at immersing the customer into the culture of historical Taksim, Beyoğlu with access to the touchstone of this particular neighbourhood, the trams of Istiklal Avenue, within the store. The original posters of all the shows, festivals and events sponsored by Turkcell were displayed throughout the store; reflecting the brand’s endorsement of art and culture.

Overflow of the Street Into the Store

Our design was aimed at immersing the customer into the culture of historical Taksim, Beyoğlu with access to the touchstone of this particular neighbourhood, the trams of Istiklal Avenue, within the store. The original posters of all the shows, festivals and events sponsored by Turkcell were displayed throughout the store; reflecting the brand’s endorsement of art and culture.

Overflow of the Street Into the Store

Overflow of the Street Into the Store

Our design was aimed at immersing the customer into the culture of historical Taksim, Beyoğlu with access to the touchstone of this particular neighbourhood, the trams of Istiklal Avenue, within the store. The original posters of all the shows, festivals and events sponsored by Turkcell were displayed throughout the store; reflecting the brand’s endorsement of art and culture.

Our process

Overflow of the Street Into the Store

Our design was aimed at immersing the customer into the culture of historical Taksim, Beyoğlu with access to the touchstone of this particular neighbourhood, the trams of Istiklal Avenue, within the store. The original posters of all the shows, festivals and events sponsored by Turkcell were displayed throughout the store; reflecting the brand’s endorsement of art and culture.

The Challenge

The Big Idea

Dance, Move and Discover

Dance, Move and Discover

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Dance, Move and Discover

Dance, Move and Discover

Dance, Move and Discover

Dance, Move and Discover

Dance, Move and Discover

Turkcell wanted a store design concept that could showcase a large range of products in an exciting and engaging way. With that in mind, we created an experience-based store, integrated with the street spirit, comprising of three main zones, where customers can easily interact with the products. The 'Dance' and 'Move' experience zones allow customers to try sports and music products. In the 'Discover' zone, customers can experience IoT products.

Turkcell wanted a store design concept that could showcase a large range of products in an exciting and engaging way. With that in mind, we created an experience-based store, integrated with the street spirit, comprising of three main zones, where customers can easily interact with the products. The 'Dance' and 'Move' experience zones allow customers to try sports and music products. In the 'Discover' zone, customers can experience IoT products.

Dance, Move and Discover

Turkcell wanted a store design concept that could showcase a large range of products in an exciting and engaging way. With that in mind, we created an experience-based store, integrated with the street spirit, comprising of three main zones, where customers can easily interact with the products. The 'Dance' and 'Move' experience zones allow customers to try sports and music products. In the 'Discover' zone, customers can experience IoT products.

Dance, Move and Discover

Dance, Move and Discover

Turkcell wanted a store design concept that could showcase a large range of products in an exciting and engaging way. With that in mind, we created an experience-based store, integrated with the street spirit, comprising of three main zones, where customers can easily interact with the products. The 'Dance' and 'Move' experience zones allow customers to try sports and music products. In the 'Discover' zone, customers can experience IoT products.

Our process

Dance, Move and Discover

Turkcell wanted a store design concept that could showcase a large range of products in an exciting and engaging way. With that in mind, we created an experience-based store, integrated with the street spirit, comprising of three main zones, where customers can easily interact with the products. The 'Dance' and 'Move' experience zones allow customers to try sports and music products. In the 'Discover' zone, customers can experience IoT products.

The Challenge

The Big Idea

Alıcı Gökçe Trade Marketing Director, Turkcell

Alıcı Gökçe Trade Marketing Director, Turkcell

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Alıcı Gökçe Trade Marketing Director, Turkcell

Alıcı Gökçe Trade Marketing Director, Turkcell

Alıcı Gökçe Trade Marketing Director, Turkcell

Alıcı Gökçe Trade Marketing Director, Turkcell

Alıcı Gökçe Trade Marketing Director, Turkcell

We are truly delighted with I-AM’s dedication, performance and commitment. They’ve achieved and exceeded our expectations within the heavily competitive telecom environment of Turkey.

We are truly delighted with I-AM’s dedication, performance and commitment. They’ve achieved and exceeded our expectations within the heavily competitive telecom environment of Turkey.

Alıcı Gökçe Trade Marketing Director, Turkcell

We are truly delighted with I-AM’s dedication, performance and commitment. They’ve achieved and exceeded our expectations within the heavily competitive telecom environment of Turkey.

Alıcı Gökçe Trade Marketing Director, Turkcell

Alıcı Gökçe Trade Marketing Director, Turkcell

We are truly delighted with I-AM’s dedication, performance and commitment. They’ve achieved and exceeded our expectations within the heavily competitive telecom environment of Turkey.

Our process

Alıcı Gökçe Trade Marketing Director, Turkcell

We are truly delighted with I-AM’s dedication, performance and commitment. They’ve achieved and exceeded our expectations within the heavily competitive telecom environment of Turkey.

The Challenge

The Big Idea

Comfortable Customer Service

Comfortable Customer Service

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Comfortable Customer Service

Comfortable Customer Service

Comfortable Customer Service

Comfortable Customer Service

Comfortable Customer Service

Tables and chairs to match the character of Beyoğlu street cafes, complement the overall store design. At the unit, where coffee is served and IOT products associated with catering are displayed and customer services team can interact. Street furniture within the store integrates with trees and real paving stones guide the visitor towards the various zones.

Tables and chairs to match the character of Beyoğlu street cafes, complement the overall store design. At the unit, where coffee is served and IOT products associated with catering are displayed and customer services team can interact. Street furniture within the store integrates with trees and real paving stones guide the visitor towards the various zones.

Comfortable Customer Service

Tables and chairs to match the character of Beyoğlu street cafes, complement the overall store design. At the unit, where coffee is served and IOT products associated with catering are displayed and customer services team can interact. Street furniture within the store integrates with trees and real paving stones guide the visitor towards the various zones.

Comfortable Customer Service

Comfortable Customer Service

Tables and chairs to match the character of Beyoğlu street cafes, complement the overall store design. At the unit, where coffee is served and IOT products associated with catering are displayed and customer services team can interact. Street furniture within the store integrates with trees and real paving stones guide the visitor towards the various zones.

Our process

Comfortable Customer Service

Tables and chairs to match the character of Beyoğlu street cafes, complement the overall store design. At the unit, where coffee is served and IOT products associated with catering are displayed and customer services team can interact. Street furniture within the store integrates with trees and real paving stones guide the visitor towards the various zones.

The Challenge

The Big Idea

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No items found.

Our process

Our Process

Behind the scenes

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