Less than 10 mins
Thrive in Hospitality: Attract, Engage, and Grow Your Business
The hospitality industry is buzzing with change, and for those ready to embrace it, the opportunities are immense. You're likely feeling the shift yourself – consumers have more choices than ever, and simply opening your doors isn't enough to guarantee a bustling venue. So, how do you stand out, draw people in, and keep them coming back for more?
Recent industry insights, including key discussions at the Propel Hospitality Conference, highlight a powerful truth: success hinges on delivering exceptional 'value for experience'. It's about giving people a compelling reason to choose your establishment over staying home.
Mark Bentley from HDI made a key point about the "4 Mores" for Growth as a roadmap to success
To truly thrive, businesses need to actively pursue what was emphasised at the conference as the "4 Mores":
- More People (Footfall): How do you get more new faces through your door?
- More Often (Return Visits): What makes customers choose you again and again?
- More Buying (Transaction Frequency): How can you encourage additional purchases during a visit?
- More Spending (Average Transaction Value): How can you increase the value of each customer interaction?
Beyond the Pint: Activating Your Space for Maximum Impact
One of the most effective strategies for achieving this is to rethink how you use your physical space. The days of relying solely on traditional drinking and dining are evolving. Imagine your pub not just as a place for a drink, but as a dynamic hub offering a diverse range of experiences throughout the day and evening.
This means:
- Maximising 'Day Parts': Can your venue host morning coffee meet-ups, lunchtime co-working spaces, afternoon tea, and then seamlessly transition into a vibrant evening atmosphere?
- Diverse Offerings: Consider integrating an elevated dining experience alongside your classic pub feel. Could you host a lively party space, a schedule of engaging events (think live music, quiz nights, or even pop-up markets), and comfortable rooms for overnight guests?
- Holistic Venue Utilisation: Every corner of your space holds potential. Activating all available areas for various purposes encourages more frequent visits and attracts a wider, more diverse audience.
The Human Element: Service That Connects
While activating your physical space is crucial, it's nothing without exceptional customer service. In today's market, where consumer preferences are constantly evolving (including trends like the 'sober-curious' movement), genuine, top-tier service is paramount. This was a consistent message at the conference.
Focus on creating 'People Inspired Experiences'. This means truly understanding your customer base, anticipating their needs, and fostering a strong sense of community within your venue. When people feel seen, valued, and connected, they're far more likely to leave their homes and choose your pub.
Ready to Transform Your Business?
We understand the challenges and opportunities you face. If you're looking to attract more customers, encourage repeat visits, and boost your revenue by delivering compelling and standout experiences, we can help.
Let's talk about how to implement these strategies and create a thriving future for your hospitality business.
Contact us at this link.
