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Being people‑inspired and life‑led, we are fascinated by understanding the changes in the world around us
Solving Banking’s Identity Crisis
Banks across the world are at a critical moment. On one level, the sector is booming. As McKinsey notes in its 2024 Banking Report: “The past two years have been the best for banking since before the global financial of 2007–09, with healthy profitability, capital, and liquidity.”With more than a $1 trillion total profit a year, banking is the world’s most profitable sector. So, what do they have to be worried about?

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