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Being people‑inspired and life‑led, we are fascinated by understanding the changes in the world around us
Thought Leadership
Why Having One Creative Lead Makes a Difference in Your Hotel Project
When brand, digital and interior design work under one creative lead, every touchpoint tells the same story, creating a more cohesive guest experience while simplifying decisions and accountability for hotel owners. Through Casa Foscolo in Istanbul, I-AM explores how a unified creative vision can bring a hotel’s identity to life, where this approach adds the most value, and when separate specialists make more sense. By Norbert Vas, I-AM APAC Partner.
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Future Ideas
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