Brand Positioning and Proposition
Branded Experience and Interior Design
Launch and Awareness Strategy
Increased Traffic. Direct Dialogue up 105% YOY
Increased Brand Awareness
Locations Concept Rolled Out Across the UK
Our audit of the brand’s positioning showed a brand tone that was distant and traditional. This gave us the insight for a total brand transformation that delivered tradition in a modern way by creating a healthy tension between the past and the present. The new logo and identity elements merge traditional cues such as a serif typeface and a richer dark blue with modern motifs, such as the stencil style applied to the main, bespoke-drawn logotype.
With the goal of improving the quality of people’s lives by helping them make important and life changing decisions about property, we set out with a full brand key workshop with top level management of Hamptons. Having a primarily female board of directors, the team at Hamptons provided us with the very valuable insight of combing a feminine warm and empathic energy to a primarily business focused male dominated sector. The preferred ‘Archetypes’ CAREGIVER and EVERYMAN provide an obvious starting point for our brand transformation.
After three pilot sites for the full new external and internal branch-based brand experience, Hamptons then commissioned us to set up, guide and provide individual site schemes for every branch across the UK network of 90+ locations, including varying levels of refurbishment and new sites.