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We were originally appointed to develop a new, more urban KFC restaurant format for city centres, to push back against the rising Fast Casual sector. This led to further creative strategies and concepts in the UK & Ireland, and across all Global markets, using the KFC restaurant experience to shift the perception of KFC from ‘Fast Food’ to ‘Fast Good Food’.
We were originally appointed to develop a new, more urban KFC restaurant format for city centres, to push back against the rising Fast Casual sector. This led to further creative strategies and concepts in the UK & Ireland, and across all Global markets, using the KFC restaurant experience to shift the perception of KFC from ‘Fast Food’ to ‘Fast Good Food’.
We were originally appointed to develop a new, more urban KFC restaurant format for city centres, to push back against the rising Fast Casual sector. This led to further creative strategies and concepts in the UK & Ireland, and across all Global markets, using the KFC restaurant experience to shift the perception of KFC from ‘Fast Food’ to ‘Fast Good Food’.
We were originally appointed to develop a new, more urban KFC restaurant format for city centres, to push back against the rising Fast Casual sector. This led to further creative strategies and concepts in the UK & Ireland, and across all Global markets, using the KFC restaurant experience to shift the perception of KFC from ‘Fast Food’ to ‘Fast Good Food’.
We were originally appointed to develop a new, more urban KFC restaurant format for city centres, to push back against the rising Fast Casual sector. This led to further creative strategies and concepts in the UK & Ireland, and across all Global markets, using the KFC restaurant experience to shift the perception of KFC from ‘Fast Food’ to ‘Fast Good Food’.
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KFC’s story is irresistible, and its personality has always been inseparable from a joyful love of fried chicken. In the restaurant space, we bring this to life through a range of vibrant creative messaging and imagery strategically placed along the key ‘mindset’ moments in the Customer Journey.
KFC’s story is irresistible, and its personality has always been inseparable from a joyful love of fried chicken. In the restaurant space, we bring this to life through a range of vibrant creative messaging and imagery strategically placed along the key ‘mindset’ moments in the Customer Journey.
KFC’s story is irresistible, and its personality has always been inseparable from a joyful love of fried chicken. In the restaurant space, we bring this to life through a range of vibrant creative messaging and imagery strategically placed along the key ‘mindset’ moments in the Customer Journey.
KFC’s story is irresistible, and its personality has always been inseparable from a joyful love of fried chicken. In the restaurant space, we bring this to life through a range of vibrant creative messaging and imagery strategically placed along the key ‘mindset’ moments in the Customer Journey.
KFC’s story is irresistible, and its personality has always been inseparable from a joyful love of fried chicken. In the restaurant space, we bring this to life through a range of vibrant creative messaging and imagery strategically placed along the key ‘mindset’ moments in the Customer Journey.
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Linking together all channels seamlessly, the easy art of ‘Relevant, Easy, Distinctive’ is about integrating digital touch-points around the drive-thru/kerbside collection. In the interior, online pre-order as well as in-restaurant digital browsing and ordering make for a smooth customer experience.
Linking together all channels seamlessly, the easy art of ‘Relevant, Easy, Distinctive’ is about integrating digital touch-points around the drive-thru/kerbside collection. In the interior, online pre-order as well as in-restaurant digital browsing and ordering make for a smooth customer experience.
Linking together all channels seamlessly, the easy art of ‘Relevant, Easy, Distinctive’ is about integrating digital touch-points around the drive-thru/kerbside collection. In the interior, online pre-order as well as in-restaurant digital browsing and ordering make for a smooth customer experience.
Linking together all channels seamlessly, the easy art of ‘Relevant, Easy, Distinctive’ is about integrating digital touch-points around the drive-thru/kerbside collection. In the interior, online pre-order as well as in-restaurant digital browsing and ordering make for a smooth customer experience.
Linking together all channels seamlessly, the easy art of ‘Relevant, Easy, Distinctive’ is about integrating digital touch-points around the drive-thru/kerbside collection. In the interior, online pre-order as well as in-restaurant digital browsing and ordering make for a smooth customer experience.
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The I-AM team are a genuine pleasure to work with, and really understood the balance between KFC’s existing brand recognition and our new strategic direction. The new concept pilots broke records for performance upon opening, and continue to trade above target, and naturally, we are rolling the concept assets out across our estate.
The I-AM team are a genuine pleasure to work with, and really understood the balance between KFC’s existing brand recognition and our new strategic direction. The new concept pilots broke records for performance upon opening, and continue to trade above target, and naturally, we are rolling the concept assets out across our estate.
The I-AM team are a genuine pleasure to work with, and really understood the balance between KFC’s existing brand recognition and our new strategic direction. The new concept pilots broke records for performance upon opening, and continue to trade above target, and naturally, we are rolling the concept assets out across our estate.
The I-AM team are a genuine pleasure to work with, and really understood the balance between KFC’s existing brand recognition and our new strategic direction. The new concept pilots broke records for performance upon opening, and continue to trade above target, and naturally, we are rolling the concept assets out across our estate.
The I-AM team are a genuine pleasure to work with, and really understood the balance between KFC’s existing brand recognition and our new strategic direction. The new concept pilots broke records for performance upon opening, and continue to trade above target, and naturally, we are rolling the concept assets out across our estate.
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The vibrant new KFC designs are built on insight & research creating progressive experience principles that generate creative solutions for a range of scheme types. Across many formats, the unique KFC story is brought to life through iconic architectural statements, interiors & furniture configurations that express KFC;’s love for quality chicken freshly served The Right Way, for everyone in a spirit of togetherness.
The vibrant new KFC designs are built on insight & research creating progressive experience principles that generate creative solutions for a range of scheme types. Across many formats, the unique KFC story is brought to life through iconic architectural statements, interiors & furniture configurations that express KFC;’s love for quality chicken freshly served The Right Way, for everyone in a spirit of togetherness.
The vibrant new KFC designs are built on insight & research creating progressive experience principles that generate creative solutions for a range of scheme types. Across many formats, the unique KFC story is brought to life through iconic architectural statements, interiors & furniture configurations that express KFC;’s love for quality chicken freshly served The Right Way, for everyone in a spirit of togetherness.
The vibrant new KFC designs are built on insight & research creating progressive experience principles that generate creative solutions for a range of scheme types. Across many formats, the unique KFC story is brought to life through iconic architectural statements, interiors & furniture configurations that express KFC;’s love for quality chicken freshly served The Right Way, for everyone in a spirit of togetherness.
The vibrant new KFC designs are built on insight & research creating progressive experience principles that generate creative solutions for a range of scheme types. Across many formats, the unique KFC story is brought to life through iconic architectural statements, interiors & furniture configurations that express KFC;’s love for quality chicken freshly served The Right Way, for everyone in a spirit of togetherness.
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