KFC

From Finger Lickin’ Good to Finger Lickin’ Great.

Expertise
Format Strategy
Brand Communication
Customer Journey Mapping
Branded Experience and Interior Design
Brand Application
Art Direction

The Challenge

The Big Idea

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Our process

The Challenge

The Big Idea

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+200%

Post-Pilot Sales Increase

Nomination, Best Typographic Design Craft

Commissioned Across UK & Ireland, Canada, MENA and S. Africa

Our process

The Challenge

The Big Idea

How We Are Transforming The KFC Experience

How We Are Transforming The KFC Experience

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How We Are Transforming The KFC Experience

How We Are Transforming The KFC Experience

How We Are Transforming The KFC Experience

How We Are Transforming The KFC Experience

How We Are Transforming The KFC Experience

How We Are Transforming The KFC Experience

How We Are Transforming The KFC Experience

How We Are Transforming The KFC Experience

Our process

How We Are Transforming The KFC Experience

The Challenge

The Big Idea

Breathe new life into the KFC experience, elevating the original iconic fried chicken brand to its deserved place as the global market leader.

Breathe new life into the KFC experience, elevating the original iconic fried chicken brand to its deserved place as the global market leader.

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Breathe new life into the KFC experience, elevating the original iconic fried chicken brand to its deserved place as the global market leader.

Breathe new life into the KFC experience, elevating the original iconic fried chicken brand to its deserved place as the global market leader.

Breathe new life into the KFC experience, elevating the original iconic fried chicken brand to its deserved place as the global market leader.

Breathe new life into the KFC experience, elevating the original iconic fried chicken brand to its deserved place as the global market leader.

Breathe new life into the KFC experience, elevating the original iconic fried chicken brand to its deserved place as the global market leader.

We were originally appointed to develop a new, more urban KFC restaurant format for city centres, to push back against the rising Fast Casual sector. This led to further creative strategies and concepts in the UK & Ireland, and across all Global markets, using the KFC restaurant experience to shift the perception of KFC from ‘Fast Food’ to ‘Fast Good Food’.

We were originally appointed to develop a new, more urban KFC restaurant format for city centres, to push back against the rising Fast Casual sector. This led to further creative strategies and concepts in the UK & Ireland, and across all Global markets, using the KFC restaurant experience to shift the perception of KFC from ‘Fast Food’ to ‘Fast Good Food’.

Breathe new life into the KFC experience, elevating the original iconic fried chicken brand to its deserved place as the global market leader.

We were originally appointed to develop a new, more urban KFC restaurant format for city centres, to push back against the rising Fast Casual sector. This led to further creative strategies and concepts in the UK & Ireland, and across all Global markets, using the KFC restaurant experience to shift the perception of KFC from ‘Fast Food’ to ‘Fast Good Food’.

Breathe new life into the KFC experience, elevating the original iconic fried chicken brand to its deserved place as the global market leader.

Breathe new life into the KFC experience, elevating the original iconic fried chicken brand to its deserved place as the global market leader.

We were originally appointed to develop a new, more urban KFC restaurant format for city centres, to push back against the rising Fast Casual sector. This led to further creative strategies and concepts in the UK & Ireland, and across all Global markets, using the KFC restaurant experience to shift the perception of KFC from ‘Fast Food’ to ‘Fast Good Food’.

Our process

Breathe new life into the KFC experience, elevating the original iconic fried chicken brand to its deserved place as the global market leader.

We were originally appointed to develop a new, more urban KFC restaurant format for city centres, to push back against the rising Fast Casual sector. This led to further creative strategies and concepts in the UK & Ireland, and across all Global markets, using the KFC restaurant experience to shift the perception of KFC from ‘Fast Food’ to ‘Fast Good Food’.

The Challenge

The Big Idea

+ More

No items found.

Our process

The Challenge

The Big Idea

Expressing the unique Brand Story through every aspect of the restaurant experience: The legend of The Colonel through architecture, interior design, art and communications.

Expressing the unique Brand Story through every aspect of the restaurant experience: The legend of The Colonel through architecture, interior design, art and communications.

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Expressing the unique Brand Story through every aspect of the restaurant experience: The legend of The Colonel through architecture, interior design, art and communications.

Expressing the unique Brand Story through every aspect of the restaurant experience: The legend of The Colonel through architecture, interior design, art and communications.

Expressing the unique Brand Story through every aspect of the restaurant experience: The legend of The Colonel through architecture, interior design, art and communications.

Expressing the unique Brand Story through every aspect of the restaurant experience: The legend of The Colonel through architecture, interior design, art and communications.

Expressing the unique Brand Story through every aspect of the restaurant experience: The legend of The Colonel through architecture, interior design, art and communications.

Expressing the unique Brand Story through every aspect of the restaurant experience: The legend of The Colonel through architecture, interior design, art and communications.

Expressing the unique Brand Story through every aspect of the restaurant experience: The legend of The Colonel through architecture, interior design, art and communications.

Expressing the unique Brand Story through every aspect of the restaurant experience: The legend of The Colonel through architecture, interior design, art and communications.

Our process

Expressing the unique Brand Story through every aspect of the restaurant experience: The legend of The Colonel through architecture, interior design, art and communications.

The Challenge

The Big Idea

Brand Personality

Brand Personality

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Brand Personality

Brand Personality

Brand Personality

Brand Personality

Brand Personality

KFC’s story is irresistible, and its personality has always been inseparable from a joyful love of fried chicken. In the restaurant space, we bring this to life through a range of vibrant creative messaging and imagery strategically placed along the key ‘mindset’ moments in the Customer Journey.

KFC’s story is irresistible, and its personality has always been inseparable from a joyful love of fried chicken. In the restaurant space, we bring this to life through a range of vibrant creative messaging and imagery strategically placed along the key ‘mindset’ moments in the Customer Journey.

Brand Personality

KFC’s story is irresistible, and its personality has always been inseparable from a joyful love of fried chicken. In the restaurant space, we bring this to life through a range of vibrant creative messaging and imagery strategically placed along the key ‘mindset’ moments in the Customer Journey.

Brand Personality

Brand Personality

KFC’s story is irresistible, and its personality has always been inseparable from a joyful love of fried chicken. In the restaurant space, we bring this to life through a range of vibrant creative messaging and imagery strategically placed along the key ‘mindset’ moments in the Customer Journey.

Our process

Brand Personality

KFC’s story is irresistible, and its personality has always been inseparable from a joyful love of fried chicken. In the restaurant space, we bring this to life through a range of vibrant creative messaging and imagery strategically placed along the key ‘mindset’ moments in the Customer Journey.

The Challenge

The Big Idea

+ More

No items found.

Our process

The Challenge

The Big Idea

Digital/Physical Journeys

Digital/Physical Journeys

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Digital/Physical Journeys

Digital/Physical Journeys

Digital/Physical Journeys

Digital/Physical Journeys

Digital/Physical Journeys

Linking together all channels seamlessly, the easy art of ‘Relevant, Easy, Distinctive’ is about integrating digital touch-points around the drive-thru/kerbside collection. In the interior, online pre-order as well as in-restaurant digital browsing and ordering make for a smooth customer experience.

Linking together all channels seamlessly, the easy art of ‘Relevant, Easy, Distinctive’ is about integrating digital touch-points around the drive-thru/kerbside collection. In the interior, online pre-order as well as in-restaurant digital browsing and ordering make for a smooth customer experience.

Digital/Physical Journeys

Linking together all channels seamlessly, the easy art of ‘Relevant, Easy, Distinctive’ is about integrating digital touch-points around the drive-thru/kerbside collection. In the interior, online pre-order as well as in-restaurant digital browsing and ordering make for a smooth customer experience.

Digital/Physical Journeys

Digital/Physical Journeys

Linking together all channels seamlessly, the easy art of ‘Relevant, Easy, Distinctive’ is about integrating digital touch-points around the drive-thru/kerbside collection. In the interior, online pre-order as well as in-restaurant digital browsing and ordering make for a smooth customer experience.

Our process

Digital/Physical Journeys

Linking together all channels seamlessly, the easy art of ‘Relevant, Easy, Distinctive’ is about integrating digital touch-points around the drive-thru/kerbside collection. In the interior, online pre-order as well as in-restaurant digital browsing and ordering make for a smooth customer experience.

The Challenge

The Big Idea

Dave Batchelor, Creative Design Manager at KFC UK & Ireland

Dave Batchelor, Creative Design Manager at KFC UK & Ireland

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Dave Batchelor, Creative Design Manager at KFC UK & Ireland

Dave Batchelor, Creative Design Manager at KFC UK & Ireland

Dave Batchelor, Creative Design Manager at KFC UK & Ireland

Dave Batchelor, Creative Design Manager at KFC UK & Ireland

Dave Batchelor, Creative Design Manager at KFC UK & Ireland

The I-AM team are a genuine pleasure to work with, and really understood the balance between KFC’s existing brand recognition and our new strategic direction. The new concept pilots broke records for performance upon opening, and continue to trade above target, and naturally, we are rolling the concept assets out across our estate.

The I-AM team are a genuine pleasure to work with, and really understood the balance between KFC’s existing brand recognition and our new strategic direction. The new concept pilots broke records for performance upon opening, and continue to trade above target, and naturally, we are rolling the concept assets out across our estate.

Dave Batchelor, Creative Design Manager at KFC UK & Ireland

The I-AM team are a genuine pleasure to work with, and really understood the balance between KFC’s existing brand recognition and our new strategic direction. The new concept pilots broke records for performance upon opening, and continue to trade above target, and naturally, we are rolling the concept assets out across our estate.

Dave Batchelor, Creative Design Manager at KFC UK & Ireland

Dave Batchelor, Creative Design Manager at KFC UK & Ireland

The I-AM team are a genuine pleasure to work with, and really understood the balance between KFC’s existing brand recognition and our new strategic direction. The new concept pilots broke records for performance upon opening, and continue to trade above target, and naturally, we are rolling the concept assets out across our estate.

Our process

Dave Batchelor, Creative Design Manager at KFC UK & Ireland

The I-AM team are a genuine pleasure to work with, and really understood the balance between KFC’s existing brand recognition and our new strategic direction. The new concept pilots broke records for performance upon opening, and continue to trade above target, and naturally, we are rolling the concept assets out across our estate.

The Challenge

The Big Idea

Next-Generation Restaurant Concepts

Next-Generation Restaurant Concepts

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Next-Generation Restaurant Concepts

Next-Generation Restaurant Concepts

Next-Generation Restaurant Concepts

Next-Generation Restaurant Concepts

Next-Generation Restaurant Concepts

The vibrant new KFC designs are built on insight & research creating progressive experience principles that generate creative solutions for a range of scheme types. Across many formats, the unique KFC story is brought to life through iconic architectural statements, interiors & furniture configurations that express KFC;’s love for quality chicken freshly served The Right Way, for everyone in a spirit of togetherness.

The vibrant new KFC designs are built on insight & research creating progressive experience principles that generate creative solutions for a range of scheme types. Across many formats, the unique KFC story is brought to life through iconic architectural statements, interiors & furniture configurations that express KFC;’s love for quality chicken freshly served The Right Way, for everyone in a spirit of togetherness.

Next-Generation Restaurant Concepts

The vibrant new KFC designs are built on insight & research creating progressive experience principles that generate creative solutions for a range of scheme types. Across many formats, the unique KFC story is brought to life through iconic architectural statements, interiors & furniture configurations that express KFC;’s love for quality chicken freshly served The Right Way, for everyone in a spirit of togetherness.

Next-Generation Restaurant Concepts

Next-Generation Restaurant Concepts

The vibrant new KFC designs are built on insight & research creating progressive experience principles that generate creative solutions for a range of scheme types. Across many formats, the unique KFC story is brought to life through iconic architectural statements, interiors & furniture configurations that express KFC;’s love for quality chicken freshly served The Right Way, for everyone in a spirit of togetherness.

Our process

Next-Generation Restaurant Concepts

The vibrant new KFC designs are built on insight & research creating progressive experience principles that generate creative solutions for a range of scheme types. Across many formats, the unique KFC story is brought to life through iconic architectural statements, interiors & furniture configurations that express KFC;’s love for quality chicken freshly served The Right Way, for everyone in a spirit of togetherness.

The Challenge

The Big Idea

+ More

No items found.

Our process

Our Process

Behind the scenes

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