Customer Journey Mapping
Branded Experience and Interior Design
Post-Pilot Sales Increase
Nomination, Best Typographic Design Craft
Commissioned Across UK & Ireland, Canada, MENA and S. Africa
A new urban KFC restaurant format in the UK & Ireland, designed as a ‘fast casual’ rather than a ‘fast food’ experience to appeal to city-centre, style savvy customers. Concrete and plywood blend with industrial touches to create a ultra contemporary space.
The radical re-invention of out of town
drive-thru/large dine-in restaurants for the UK & Ireland territory, introducing digital self-order kiosks & menus, digital marketing, fresh brand art and a look & feel that set the innovation benchmark for KFC globally.
Worldwide concept design, visualisation & documentation of ‘Relevant, Easy & Distinctive’ universal & localised design principles solution to set the standard for range of KFC restaurant format types across all global territories.
‘Revival-driven’ post-pandemic design refresh, building on K3, updating restaurant design, experience and brand expression to embrace new channels and ‘bring people back together over a bucket’.
Development of in-restaurant artwork including creation of a suite of pieces expressing the compelling and unique story of the Colonel and his brand story.
Elevation of Customer Experience design standards for restaurant exteriors. Sustainable design strategy. North Star KFC of the Future concept built as Virtual Reality experience.
Market-specific design applying global/local principles across multi-format restaurant types in Canada, including exterior, interior and localised brand art.