SNB Branch Design

Revolutionising Saudi Banking

Expertise

Branch Network Strategy
Creation of Experience Modules
Customer Journey Mapping
Architecture & Interior Design
Brand Application
Rollout Guidelines

The challenge

To create a branch concept that perfectly represents Saudi Arabia's vision of the future.

To design a concept that embraces rapid modernisation and technological advancement but deeply respects and values the nation's rich cultural heritage. The branch concept blends contemporary design aesthetics with traditional Saudi Arabian elements. This could manifest in architectural features that incorporate traditional motifs, the use of locally sourced and sustainably produced materials, and the integration of digital technology in a way that enhances the customer experience while respecting cultural norms. This unique blend creates a space that is both a symbol of Saudi Arabia's forward-looking aspirations and a testament to its enduring cultural identity.

The big idea

Revolutionise the SNB branch network and redefine the customer experience across the Kingdom.

Modern Architecture with traditional Roots

Through a fusion of cutting-edge creative methodologies and deeply rooted Saudi cultural references, we have successfully crafted an experience that resonates as both groundbreaking and authentically local. This approach ensures that the innovation not only reflects the aspirations of a modern Saudi Arabia but also honours its rich heritage and cultural identity.

Smart Island Design

The implementation of a centralised service hub significantly enhances the customer experience. By providing a dedicated and easily identifiable point of contact, customers can readily access assistance and seamlessly check-in for their appointments. This streamlined approach fosters a sense of clarity and efficiency, ensuring a smoother and more satisfying customer journey.

Sunlit Courtyard

By embracing the unique climatic conditions of Saudi Arabia, we were able to design a stunning central courtyard. This inviting space, bathed in abundant sunlight, features dappled shade that provides a comfortable and relaxing environment for customers to converse and unwind. This thoughtful integration of the local climate not only enhances the aesthetic appeal of the space but also creates a welcoming and enjoyable atmosphere for all.

Zone based Service Model

By fostering a dynamic work environment that empowers team members with the freedom to engage directly with customers, we cultivate a culture of customer-centricity. This approach not only enhances customer satisfaction by providing immediate and personalised assistance but also empowers employees to take ownership of their roles, build stronger customer relationships, and contribute meaningfully to the organisations’s success. This increased autonomy and customer interaction fosters a more engaging and rewarding work experience for team members, leading to higher employee morale and improved overall team performance.

New Affluent Experience

We have successfully developed an exclusive experience for affluent clientele that surpasses all expectations. This bespoke offering emphasises personalised advice and guidance, providing discerning individuals with access to a level of service and expertise that significantly outpaces the competition. By prioritising individual needs and aspirations, we have crafted an unparalleled journey that fosters long-term relationships built on trust and mutual understanding. This commitment to exceeding expectations solidifies our position as the preferred choice for discerning individuals seeking exceptional financial guidance and a truly personalised experience.