Customer Loyalty & Value: QSR Industry Trends from Redcat 2025

We had a fantastic time at the QSR Media UK Redcat Conference & Awards 2025—and not just because SIDES took home a well-deserved win for Best New Concept. The real highlight was the wealth of insight shared around where the QSR industry is headed, both in the near and long term.

Here are some of the biggest takeaways:

• Customers are harder to win—and even harder to keep
  
  
• Value for money is non-negotiable
  
  
• Day-part strategy is more important than ever
  
  

So, why do these themes matter so much right now?

Because customer expectations have skyrocketed. They have more choice, better quality, and higher standards than ever before. To stand out, QSR brands need to offer something truly compelling—and value for money is the ticket in.

But it doesn’t stop there. Once you’ve won a customer, the next big challenge is earning their loyalty. We heard great discussions about what actually works when it comes to loyalty schemes, how to track and interpret the data, and even some unexpected strategies that brands are deploying.

In addition to that, day-part diversification was a key theme running through the conversations. With lower loyalty and more competition, it’s not enough to dominate just lunch or dinner—you need to find ways to drive traffic throughout the day. That means rethinking your menu and experience to give customers a reason to visit in off-peak hours.

And of course, experience matters. When choice is abundant and loyalty is fragile, the brands that win are the ones creating memorable, differentiated moments—whether through product, service, or environment.

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We’ve helped SIDES, KFC, and Unilever do exactly that. Want to find out how we could do the same for you? Let’s talk.

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